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LV The Book

Capital V

A century-old V that speaks volumes for the visionary elegance of Gaston-Louis Vuitton. A noble, graphic V that links one contemporary collection to another. The V is the letter of the spirit.

Let us pay tribute to the V, a symbolic letter that sets its pure and graphic seal on many Louis Vuitton collections. It is over 100 years old and retains a strong sentimental value as it has travelled through time with unchanging elegance. It originally belonged to Gaston-Louis Vuitton, the grandson of Louis. Regarded as the visionary of the family, Gaston-Louis made this letter, with its blue and red frame, his personal emblem. A century later this vivid signature looks as modern as ever. It can be found in the women’s and men’s ready-to-wear collections, in accessories and fashion jewellery, and even in high jewellery, whose most recent theme was wittily named “Acte V”. Why not start a treasure hunt, and see where else you can spot the V?

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Tags: Gaston Louis Vuitton, V Line, Video