Regalia. This word evokes the attributes of royal power: all the insignia, ornaments and objects used by the monarchy that symbolise sovereignty. They are precious ornaments that give the wearer legitimacy. Louis Vuitton has used the stylistic vocabulary of heraldry – the science of coats of arms – and phaleristics – the science of orders and decorations – as a source of inspiration to invent new insignia of power. A power that comes naturally to women.
Diamonds magnify unique gems in a choreography of moving shapes, curves and counter-curves, outlining flowers and Vs, the House’s two signatures. These two motifs subtly merge until they become almost indistinguishable in a new graphic design that evokes a quatrefoil or a coat of arms.