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MEN’S PRECOLLECTION SPRING-SUMMER 2020

Virgil Abloh refines his ongoing study of the raison d’être of a precollection as a reflection of the everyday wardrobe of the contemporary global dresser.

Unconscious of one’s age. Each season, Louis Vuitton’s Men’s Artistic Director explores the developmental stages that form a man’s identity and wardrobe. For the Precollection Spring-Summer 2020 Campaign, he chose to focus on the collective energy of today’s youth as it is currently lived in this campaign.

Explore the Campaign

Menswear Virgil Abloh Campaign