Africa, as the home of modern civilisation, is the inspiration for Louis Vuitton’s Spring-Summer 2017 men’s collection. 

It is also a metaphor - of a return to roots, to heritage, to formative influences, to the blueprint.

Throught the last campaign with Xavier Dolan as face, these themes are explored literally and figuratively. Africa is evoked through rich, intricate textile treatments, exotic skins, a menagerie of animal prints. In a continuation of his first Louis Vuitton show about his childhood in Kenya and Bostwana, Kim Jones, Men’s Artistic Director revisits Africa today, expressing notions of the safari and the gentleman traveller. The palette is dominated by Savannah-bleached shades; jackets have Saharienne detailing.

Discover the full campaign and collection here.

Ad Campaign Ready to Wear Kim Jones Xavier Dolan