Along with the Capucines and Alma handbags, the Lockit is the third key bag to be featured in Louis Vuitton’s new advertising campaign brought out by Michelle Williams’ enchanting presence.

    As she graciously lays down in a trunk, Michelle Williams embodies the essence of the stylish, self-confident “Parisienne”. Her nonchalant poses reflect the understated elegance of the new Lockit handbag in soft Veau Cachemire leather.

    The soft Lockit line is a contemporary reinterpretation based on a Louis Vuitton’s archival design from the fifties. Available in store and online starting from May 2014, the bag will come in chic subtle shades like Galet, Magnolia, Framboise and Quetsche.

    Discover more on the new Lockit handbags Here.

    Ad Campaign Leather Goods Photography Michelle Williams
  • Emprise: in the grips of perception

    Louis Vuitton explores Parisian origins in the House's new collection of watches and fine jewellery with its new film Emprise.

    The emblematic trunk continues its journey through the Louis Vuitton universe. From the initial reality of a tangible utilitarian object, a collection of modern, feminine watches and fine jewellery comes into being. Powerfully structured shapes, the choice of stones and their vibrant colours set in medallions delineating the silhouette, a high-style bracelet watch: everything in the Emprise collection suggests a contemporary woman, at times provocative, captivating or charming. An infinitely Parisian attitude.

    In a single-shot sequence, director Raphaël Gianelli-Meriano and the Surface to Air studio lead us through a game on perception. Imperceptibly guided by the footsteps of an elusive woman through endless mirrors and a haunting abyss, her mystery is emphasized by the musical arrangements of electronic composer Gesaffelstein. The film immerses us in the heart of the collection, precisely where the word "Emprise" takes on its full dimension.
    Discover the Emprise collection Here.

    Video Watches & Jewellery Trunks

    Following her successful debut as the face of Louis Vuitton, actress Michelle Williams spotlights the Alma Epi leather line within Louis Vuitton’s new advertising campaign.

    In these new series of images taken by Peter Lindbergh, Michelle Williams perfectly embodies the Alma Epi leather universe and its eye-popping colours.

    In a candid and childlike mood, the actress represents a playful “Parisienne” as she perches on a pile of shimmering Epi leather trunks.

    Discover more on the Alma Epi leather handbags Here.

    Ad Campaign Leather Goods Photography Michelle Williams

    Catch a glimpse of the new women small leather goods Summer 2014 collection with a colour palette that will brighten your everyday wardrobe.

    As part of the collection inspired by 60’s American retro photographs of international socialites and celebrities, the summer selection of women’s small leather goods covers a wide range of preppy colours such as Coral, Yellow, Lilac, Light Pink, Saphir and Fuchsia.

    Sunrise stretching in the morning light, midday lunch under a palm tree shadow, afternoons by the pool, sipping a cup in an evening lounge: this selection will fit all occasions during the day.

    The Zippy or Chaine wallet, a Zippy coin or key purse, available in Monogram or Damier canvas, as well as Epi, Monogram Empreinte or Vernis leather and much more, are to be discovered HERE.

    Small Leather Goods Photography
  • The two make a stylish pair

    Lay eyes on the Louis Vuitton’s Spring/Summer 2014 sunglasses collection for her and for him.

    Louis Vuitton’s Spring/Summer 2014 sunglasses collection is a combination of striking retro shapes and subtle signatures with lots of dark tortoise and bright colours.

    Women will find glamour and femininity in cat’s-eye shapes, an oversize design combining an acetate frame in fuchsia, violet, petrol blue or brown with a distinctive curved corner detail and arms in metal. The Louis Vuitton emblematic 3 layers acetate frame also offers an edgy style that suits oval as much as round faces. This season, models with innovative rotating hinges can be folded completely flat perfect for small clutches.

    The men’s collection combines style and comfort with designs that feature flex hinges and ultra-lightweight acetate frames. A modern twist to vintage shapes is given thanks to a graphic play on the historic Damier signature. Beige, navy or eye-popping cyan blue, are the main colours proposed by this dapper men’s collection.

    View the Spring/Summer 2014 sunglasses collection HERE.

    Accessories Sunglasses Photography