The Louis Vuitton Cruise Collection 2015 was photographed by Juergen Teller at the Paris Headquarters and on location in Monaco.

    “This Cruise collection goes off the beaten track, explores transformation in clothing. Somehow still, these clothes remain associated with the idea of everyday attire. Always with a timesless will.” These words taken from the Cruise 2015 lookbook, allude to the avid and intemporal casual quality to the collection which was presented earlier this year in the South of France.

    It was Nicolas Ghesquière's first Cruise collection as Artistic Director of Louis Vuitton women's collections. The choice to present it on the French Riviera recalls the origins of the Louis Vuitton legend on the Côte d'Azur where the arts of travel and luxury were first united.

    Explore the collection further.

    Lookbook Cruise Ready to Wear Juergen Teller Photography

    Louis Vuitton’s historical personalisation service is now available on the Damier Graphite canvas.

    Creating unique, personalized travel goods has been Louis Vuitton’s initial - and revolutionary - ambition in the 19th century and remains one of its strong aspirations today.

    The Mon Damier Graphite online service offers the possibility to personalize a selection of products with colour stripes and initials, an opportunity to take part in the creative process and design of Louis Vuitton products. Decide on the right combination for you among an almost unrestricted number of possibilities to create one truly unique product. A series of 5 new colours has been added to the current range for a total of 22 colours available both on Mon Monogram and Mon Damier Graphite to transform your belongings.

    Discover the personalization service Here.

    Damier Personalisation Video

    An extract from the Codes and Secrets article in LV THE BOOK, Louis Vuitton's new print magazine.

    Nicolas Ghesquière’s debut collection for Louis Vuitton was an exploration of a vast land: the history of the House. “There are universal codes,” he explains, “which belong exclusively to the Maison Louis Vuitton. The objective was to reclaim them and to transpose them into a new territory.” For the designer, it was a way to pay homage to an inspirational story of savoir-faire. Prepare to follow the clues of fashion’s ultimate treasure hunt...

    *Épi leather

    An emblematic leather for Louis Vuitton, its graphic texture instantly appealed to Nicolas Ghesquière, who used it as one of the leitmotifs of his fashion show. Épi, a star of the 1980s, made its comeback in a more diagonal form on the “Petite Malle” bag in cherry red. It also cropped up on shoes and boots in both matte and glossy variants – the latter known as “Épi électrique” for its mesmerizing reflections when it moves and catches the light. Épi is also to be found on jewellery, like an imprint left by time, both ageless and timeless.

    LV Book

    Louis Vuitton asks a new generation of image-makers to contribute to the visualisation of the project Celebrating Monogram.

    Rei Kawakubo's iconoclastic aesthetic and her love of black has changed the wider notion of beauty in fashion since she first founded her label over forty years ago. She is renowned for breaking traditions and pushing the limits of creativity and that is exactly what she tried to do with her design for the Celebrating Monogram commission.

    Photographer Jennifer Livingston is best known for her voyeuristic and fashionable 'caught' moments. In her series of images of Rei Kawakubo's design, she uses light and shadow to emphasise the new form of the bag that has been created and the way that the traditions of design have been intentionally broken.

    Discover more about the Celebrating Monogram project HERE.

    Leather Goods Celebrating Monogram Monogram Rei Kawakubo

    As part of the Celebrating Monogram project, Louis Vuitton has appointed six photographers and directors to tell Creative Stories for each of the six Iconoclasts.

    Acclaimed as one of the most influential industrial designers of his generation, Marc Newson accepted the invitation to join the Celebrating Monogram project, he set out to create a truly functional object; the result is this pure, sculptural backpack. “I wanted to explore the Monogram's functional qualities. If you go back to the reason why the Monogram canvas was invented, it’s because it’s durable and it’s weather proof; but I wanted it to be fun as well—I don’t like when things take themselves too seriously.”

    This double approach can easily be found in Michael Avedon’s photographic interpretation of the collaboration. A native New Yorker, photographer Michael Avedon (grandson of the late, great Richard Avedon) works primarily with black & white 35mm and medium format film; this series allows him a new maneuver to move forward with his exploratory approach.

    Discover more about the Celebrating Monogram project HERE.

    Leather Goods Celebrating Monogram Monogram Marc Newson Photography