Louis Vuitton's campaign, “Series 1”, was designed as an invitation to convey ideas of a designer and fashion collection. Discover now the first video by Annie Liebovitz.

    In this latest campaign, the Maison breathes new life into the valuable idea of innovation and ways in which to express it. Annie Leibovitz, Juergen Teller and Bruce Weber produced three photographic stories on the same day, at the same time, in very different venues, to express this very feeling.

    Annie Leibovitz shot pictures of Charlotte Gainsbourg in the studios of artists Ellsworth Kelly, Brice Marden and Storm King Art Center in New York. Further beyond the print campaign, go “behind the scenes” with this short film.

    Ad Campaign Ready to Wear Collaboration Video

    The Fall/Winter 2014 campaign by Louis Vuiton will be unveiled in the August 2014 press issues.  Discover “Series 1” by Annie Leibovitz, Juergen Teller and Bruce Weber.

    Much more than an advertising campaign, three contemporary and individual photographers have, for the first time ever, accepted their work to be mirrored by another great photographer, within an open and also remarkable framework of the unlimited imagination.

    “I wanted an unprecedented narrative from each of these photographers whom I admire so greatly (...) I also wanted to remove them from their comfort zones, from what we already know about them, to see what they would tell the world, and me, about what fashion is today.” explains Nicolas Ghesquière.

    More visuals and videos are available on the Louis Vuitton Pass application (App Store and Google Play, for smartphones and tablets).

    Ad Campaign Ready to Wear Collaboration Photography

    Rajasthan, the land of kings in the north-western corner of India, inspired Louis Vuitton in an exploration of the origins of menswear, offering a timeless look of true sophistication.

    “While last season’s collection was about looking down at the earth from above, this time we’re looking up at the stars,” says Kim Jones, Men’s Artistic Director.
    From Jaipur to Ranthambore, a vision of contemporary and eternal India has been remixed by Louis Vuitton into a glamorous blend of sophisticated embellished fabrics, smart military tailoring and inventive sport style.
    Review the collection plus additional contents here.

    Fashion show Kim Jones Ready to Wear Live

    Discover Louis Vuitton’s menswear fashion show, live on June 26th at 8.30 pm Hong Kong time.

    For his 7th collection, men’s style director Kim Jones, unveils the new Louis Vuitton’ sartorial elegance made for travellers from all around the world. Perfect key silhouettes will walk down the catwalk once again within the magnificent glass structure of the Parc André Citroën.
    Stay tuned to view the collection plus additional contents Here.

    Fashion Show Kim Jones Ready to Wear Live

    The Emprise collection of watches and fine jewellery perfectly integrates within the Parisian style atmosphere found in this year’s Michelle Williams ad campaign.

    The rigorous styling of this collection falls within an aristocratic lineage, imbued with a purely Parisian heritage. The severe outlines of the volumes and the precious stone assemblies with their myriad reflections reproduce the magnificent perspectives created in Paris by Baron Haussmann during the 19th century, and the long procession of salons and interplay of mirrors found in the rich townhouses around the Parc Monceau. Gold tassels that tremble at the slightest movement recall the Haute Couture and gaiety of Second Empire festivities.

    On this visual, a graphic and delicate yellow gold watch from the new Emprise collection is worn by Michelle Williams to discover HERE along with the entire collection.

    Ad Campaign Watches & Jewellery Photography Michelle Williams