The new performance-inspired and tech line by Virgil Abloh fuses the present century with the year 1854 when Louis Vuitton was founded.

    The Men’s Artistic Director has been investigating the wardrobe pieces that set the foundation for our collective everyday sense of dress. For the Louis Vuitton 2054 Collection, he has created multifunctional garments informed by performance wear, but versatile in essence. Created in entirely water-repellent technical fabrics including treated calfskin alongside knitwear, the seasonal collection launches for Spring-Summer 2020. 

    In this first release, a padded over-shirt with multiple zips for adaptation compresses into its own back pocket and morphs into a pillow native to trekking. A windbreaker features a front pocket into which the jacket wraps up and converts into a pouch. A military parka constructed from quilted padded lining and an outer shell splits into two separate jackets. Parachute trousers in Monogram relief feature removable cargo pockets, nodding at the multi-pocket signature of accessomorphosis – the integration of bags into garments – a recurring detail in Virgil Abloh’s collections for Louis Vuitton.

    Louis Vuitton 2054 is identifiable by several new codes of branding. Three-dimensional Louis Vuitton logos evoking car insignia appear on select breast pockets or the pocket flap of trousers. The classic Monogram is reimagined in debossed trompe l’oeil relief on a camouflage rainbow motif, which nods at tie-dye.

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    Menswear Capsule Virgil Abloh

    Introducing the new performance-inspired and tech line imagined by Men’s Artistic Director Virgil Abloh.

    Launched for Spring-Summer 2020, the name fuses the present century with the year 1854, when Louis Vuitton was founded. Invoking an idea of a sartorial uniform two hundred years from its point of origin, Virgil Abloh aims to define a contemporary wardrobe by morphing of the codes of urban dressing and activewear. Louis Vuitton 2054 features fourteen pieces in a selection of styles and colors, each integrated with transformable functionalities.

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    Menswear Capsule Virgil Abloh

    For the first time, Academy Award-winning actress Emma Stone worked with director Romain Gavras, one of France’s most exciting cinematic talents, on the campaign for Coeur Battant.

    Louis Vuitton’s latest fragrance campaign was shot over the course of five days this past September at two stunning locations: a transformed Cour Carré of the Louvre in Paris and the Casa Malaparte on the island of Capri. Take a peek behind-the-scenes of the shoot to see how the campaign came together.

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    Les Parfums Louis Vuitton Emma Stone Coeur Battant

    First presented as part of Virgil Abloh’s début Men’s collection for Louis Vuitton, the LV Trainer has become a staple menswear sneaker.

    Flirting with nostalgia and borrowing its lines from basketball shoes, the LV Trainer has since been reinterpreted each season in various color combinations and materials. This winter, nine limited-edition high-top models have been created to represent nine different cities around the world, with each city identified by a dedicated color.  As collector’s pieces, new, colorful laces and a matching Monogram tag distinguish this collection and each edition will only be available for purchase in select Louis Vuitton stores located in its corresponding city. 

    While orange nods to Virgil Abloh’s hometown of Chicago, bright blue represents New York City, vibrant pink embodies Milan, baby blue for Paris, sunny yellow for London, and forest green for Dubai. A deep purple will be available in Tokyo, turquoise in Shanghai, and rusty red in Seoul.

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    LV Trainers Virgil Abloh

    For the holiday season, Louis Vuitton invites you to dress up and play with accessories to pull together festive looks fit for special occasions.

    Some of the Maison’s most iconic bags make perfect companions for all your celebrations: the modern Twist in festive red, the on-trend Soft Trunk in Monogram Empreinte, or the elegant Capucines in rich Taurillon leather. Fashion-forward sneakers like the distinctive Archlights and the vintage-inspired LV Trainers will keep you comfortable on your feet while making a style statement. 

    Follow along as Louis Vuitton calls on a wide cast of friends around the world to share the flurry of excitement that the holiday season brings.


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