A new destination is unveiled on this second journey of the Louis Vuitton campaign: Venice and its archways of the Piazza San Marco by nightfall.

    An invitation to become master of our own destiny, this Venetian adventure showcases the encounter between an audacious and graceful female adventurer, Arizona Muse and an enigmatic man, David Bowie, the glam-chic dandy known for his magnetism and striking profile.

    While he is seated at a harpsichord playing a unique version of “I’d rather be high”, Arizona is progressively surrounded by a whole cast of characters, each more extravagant than the next, appearing to emerge from a dream.
    At daybreak, she is left with magical memories and a musical score in her Vivienne bag, a memento of this incredible experience. She directs her feet to an ancient Chinese boat moored on the lagoon, towards a new destination.

    Video Louis Vuitton Pass app Venice Ad Campaign

    Louis Vuitton announces the appointment of Nicolas Ghesquière as artistic director of Women’s collections.

    The Maison Louis Vuitton is thrilled to welcome Nicolas Ghesquière, one of today’s greatest talents. He will bring a modern creative vision to the House’s women’s collections, building on the values of refinement, savoir faire and extreme quality which are at the heart of the Louis Vuitton Maison since 1854.

    « Louis Vuitton has always incarnated for me the symbol of ultimate luxury, innovation and exploration. I am very honoured of the mission that I am entrusted with, and proud to join the history of this great Maison. We share common values and a vision. I can’t wait to join the team. Together we will build the future of the brand while preserving its precious heritage » said Nicolas Ghesquière.

    The first women’s collection created by Nicolas Ghesquière will be presented in Paris in March 2014. His nomination is effective immediately.


    In anticipation of Louis Vuitton’s new campaign, discover a few scenes taken from its second chapter.

    After leaving the square courtyard of the Louvre aboard a balloon, Arizona Muse, our heroine, pursues her adventure within the mysterious atmosphere of the City of the Doges, intrigued by music coming from a magnificent palazzo. Surrounded by evanescent masked silhouettes, what encounters will her audacity propel her towards….?

    Join us on the 8th November to uncover the full film.

    Leather Goods Video Venice Louis Vuitton Pass app Ad Campaign
  • Sofia Coppola and Louis Vuitton at Le Bon Marché

    Louis Vuitton hosted a cocktail party at the famous department store Le Bon Marché to celebrate the launch of the new SC bags and the revelation of the Sofia Coppola’s windows.

    A historical department store in Paris (some sources claim it to be the oldest one in the world), Le Bon Marché was a natural choice for the House to present the collaboration during the Parisian Fashion Week. Aside from being one of Sofia Coppola’s favorite stores in Paris, Le Bon Marché has always been ahead of its time one way or another: through its glass and steel architecture with contributions by Gustave Eiffel, or by its beginnings hosting an art gallery in its walls as early as 1875.

    The collaboration with Louis Vuitton started back in 2009 when Sofia Coppola designed the iconic bag that bears her name. This season introduces new colours and a smaller version of the SC bag, the ‘BB’.

    Sofia furthermore imagined ten windows to illuminate this very special project. Heart-shaped shiny balloons, glossy cherries, neon-strip and supersized peonies composed the different scenes; a way for us to discover another aspect of the cinematographer’s personality.

    Windows Sofia Coppola Curator Photography

    Quentin Jones, artist and fashion filmmaker creates a film in celebration of the new Fall/Winter Women’s collection.

    With the arrival of scarves, shawls, and belts in this next season's colours and fashion jewellery in distinct styles, Quentin Jones has played with the designs' shapes from the more geometric and jagged edged, to the spotted and warmer tones of the pieces.

    For Fall/Winter 2013, the Fashion Jewellery collection revisits signature themes and introduces new ones, offering a myriad of exciting and enticing options...As ever, the importance of the Art Deco era, which inspired the creation of some Louis Vuitton icons, is perceptible in the collection's bold, graphic shapes and daring mixes of materials.
    While the Karakoram scarves pull a pattern from the Pre-fall ready-to-wear, the Monogram shawls, belts, and Spike It cuffs take character from the Monogram Empreinte leather goods collection.

    In a mix of collage and photo-montage, all of the shapes fall into fun arrangements depicting these universes and revealing the different ways the accessories can be paired and worn.

    Illustration Accessories Sunglasses