• INTRODUCING THE LOUIS VUITTON NEW WAVE COLLECTION

    The Louis Vuitton New Wave collection heralds a new attitude, taking inspiration from the musical genre of the same name to revisit the joyful, colourful spirit of the Eighties in an unexpected way.

    This collection is rooted in the art of travel that sealed the House’s reputation as soon as it was founded in 1854. In particular, one trunk was decorated with a graphic, multicoloured motif that undulated like a wave. From this historical detail comes the subtle quilted design of the “Louis Vuitton New Wave” line. To make these bags the ideal everyday companion, like a favorite leather jacket you never leave home without, the house chose to create each style in exceptionally soft, supple lambskin.

    A rainbow silkscreen motif reprising the energetic rhythm of waves spells out “Vuitton” on the bags’ removable handles creating a relaxed attitude that celebrates the many pleasures of fashion within the context of Louis Vuitton’s signature timelessness. Versatile and easy to take anywhere, these shapes adapt to any setting and situation thanks to multi-wear chains. Functional and alluring, the shoulder bag style in small or large sizes can be worn over the shoulder, cross-body, or short. The tote format cleverly blends a rock spirit with more classic chic, and the clutch moves seamlessly from day to night like a chameleon.

    Explore the collection further here.

    Bags Leather goods
  • EMMA STONE IS THE AMBASSADOR OF LES PARFUMS LOUIS VUITTON

    The latest advertising campaign reintroduces House Ambassador Emma Stone in a new role for the Maison as the face of Les Parfums Louis Vuitton.

    Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.

    Discover the collection

    Fragrance Campaign
  • OUT NOW : THE FIRST FRAGRANCE FILM CAMPAIGN

    Starring Emma Stone and Directed by Sam Mendes

    The vibrant short film brings together two Academy-Award-winning talents, House Ambassador Emma Stone and Director Sam Mendes to mark an important milestone in Les Parfums Louis Vuitton’s history. By looking at the different moments and emotions in a woman’s life journey, the film reflects the spirit of travel and passion that is central to the Louis Vuitton values. The changing backdrops also evoke the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.

    Watch the film

     

    Fragrance Campaign
  • COMING SOON : THE FIRST FRAGRANCE FILM CAMPAIGN

    Louis Vuitton is delighted to announce its very first fragrance film.

    For the upcoming launch of a new Fragrance for Women, Louis Vuitton will unveil a film campaign that brings together two Academy Award-winning talents. Evoking a feeling of continuous movement, the film is an ode to the many moments that add up to a lifetime.

    Stay tuned

    Fragrance
  • SPOTLIGHT ON FW18
    SAVOIR-FAIRE

    The special know-how inherent to Louis Vuitton emerges throughout the FW18 collection.

    Within the season’s selection of ready-to-wear, shoes and leather goods are pieces that showcase the savoir-faire inherent to Louis Vuitton. Distinctive surface details play out as cascades of hand-embroidered beads atop a draped bustier, delicate chains affixed to tweed by hand, and silk gazar pleating realized from four hours of workmanship.
    The Cannes bags in canvas, leather and crocodile receive hand-painted treatments, while lining is fastened and hardware is placed by hand on the collection’s must-have minaudière. From start to finish, the Headline shoe with its mix of black leather, white ostrich leather and python represents multiple stages of hand-assembly – the black dots are painted one by one, for instance.

    Whether through construction or ornamentation, such effort speaks to traditional techniques upheld today. And to wear or carry these pieces is to show appreciation for the contemporary art of craft.

    Discover more

    Ready to Wear Nicolas Ghesquière