Louis Vuitton opens a pop-up space in London especially designed for Virgil Abloh's debut collection as Men's Artistic Director.

    A yellow brick road, a field of red poppies, an emerald green forest… The colourful World of Oz that inspired the Men's Spring-Summer 2019 Collection has been brought to life in a London townhouse. Presented this past summer on a rainbow runway at the Palais Royal in Paris, the collection was Virgil Abloh's first as Louis Vuitton's Men's Artistic Director. For one week only, visitors are invited to discover the new ready-to-wear, accessories, and leather goods through a distinctly prismatic lens.

    The pop-up is open through October 28th 2018, reserve online now here.

    Pop-up Store Spring-Summer 2019 Virgil Abloh Menswear London

    Louis Vuitton's new men's capsule collection travels to the Alpes for a selection of patch-covered leather goods, accessories and read-to-wear pieces.

    Patches have evolved from their initial function of simple identification to become the object of avid collectors around the world. The introduction of patches as souvenirs dates to the 19th century, the same period during which Louis Vuitton first created innovative trunks covered of hotel stickers for a new era of travel. Today, the Maison incorporates this tradition with this new capsule collection, emblazoning original patches on pieces such as the classic Keepall bag.

    For this year's collection, the Alpes are the chosen destination, lending their natural beauty to the graphic designs. The mountainous landscape has been interpreted into three types of embroidered, embossed leather, and tufted patches for an overall adventurous style. Find this new seasonal collection online and in stores now.

    View the Alpes collection here.

    Alpes Men Ready-to-wear Leather goods Patches

    The Run Away Sneakers are now personalizable with the Now Yours service.

    The combinations are endless... Now Yours is a new Louis Vuitton service that allows you to customize your Run Away sneakers with a selection of colors, materials, and stripes, and to personalize them with your initials. Each pair will be a unique creation thanks to thirteen customizable zones with nine colours, three materials, and two metallic finishes. With optional Monogram or Damier, printed or the more discreet hot stamped initials, Louis Vuitton's traditional codes are at your disposal and bring the Maison's long history of personalization to footwear for the first time.

    Visit select Louis Vuitton stores to create your Run Aways.

    List of select Louis Vuitton stores offering the Now Yours Run Away service:

    Paris - Maison Champs-Élysées
    London - New Bond Street
    Milano - Via Montenapoleone
    Dubai - Mall Level
    Beijing - Shin Kong Men
    Shanghai - Plaza 66
    Guangzhou - Tianhe
    Hong Kong - 5 Canton Road
    Hong Kong - Pacific Place
    Singapore - Marina Bay
    Seoul - Shinsegae Kangnam Men
    Seoul - Shinsegae Main Men
    Tokyo - Omotesando
    Tokyo - Matsuya Ginza
    Osaka - Shinsaibashi
    Sydney - George Street
    New York - Fifth Avenue
    Beverly Hills - Rodeo Drive
    Costa Mesa – South Coast Plaza

    More stores will offer this service in 2019.

    View more about Now Yours Run Away here.

    Run Away Shoes Personalization

    Alicia Vikander photographed by Craig McDean for the Cruise 2019 Campaign

    Paradise found on the Corsican coast. Photographer Craig McDean captured Alicia Vikander wearing the Louis Vuitton Cruise 2019 Collection on the Mediterranean island's striking coastline.  Two iconic Louis Vuitton bags, the Capucines and the Twist, as well as the Archlight sneakers make appearances in fresh finishes for the new season. Also featured is a handbag from the capsule collection with the iconic writer, illustrator, and fashion editor Grace Coddington. This collaboration reprised her imaginary menagerie to bring her charming animal sketches to a line of Louis Vuitton accessories.

    The Cruise 2019 Collection will be available in stores from November 2nd

    cruise 2019 Campaign Nicolas Ghesquière Fashion

    Alicia Vikander for the Louis Vuitton Cruise 2019 Campaign

    First presented at the Fondation Maeght in Saint-Paul de Vence, the Louis Vuitton Cruise 2019 Collection by Nicolas Ghesquière was a tribute to the spirit of originality for which the family of art collectors is celebrated. Now, in the advertising campaign directed by Ujin Lin, the spirit is carried on by Swedish actress Alicia Vikander against the stunning backdrop of the coast of Corsica, France.

    The Cruise 2019 Collection will be available in stores from November 2nd

    cruise 2019 Ready to Wear Nicolas Ghesquière Campaign