Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.
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The latest advertising campaign reintroduces House Ambassador Emma Stone in a new role for the Maison as the face of Les Parfums Louis Vuitton.
Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.Fragrance Campaign
Starring Emma Stone and Directed by Sam Mendes
The vibrant short film brings together two Academy-Award-winning talents, House Ambassador Emma Stone and Director Sam Mendes to mark an important milestone in Les Parfums Louis Vuitton’s history. By looking at the different moments and emotions in a woman’s life journey, the film reflects the spirit of travel and passion that is central to the Louis Vuitton values. The changing backdrops also evoke the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.Fragrance Campaign
Louis Vuitton is delighted to announce its very first fragrance film.
For the upcoming launch of a new Fragrance for Women, Louis Vuitton will unveil a film campaign that brings together two Academy Award-winning talents. Evoking a feeling of continuous movement, the film is an ode to the many moments that add up to a lifetime.
The special know-how inherent to Louis Vuitton emerges throughout the FW18 collection.
Within the season’s selection of ready-to-wear, shoes and leather goods are pieces that showcase the savoir-faire inherent to Louis Vuitton. Distinctive surface details play out as cascades of hand-embroidered beads atop a draped bustier, delicate chains affixed to tweed by hand, and silk gazar pleating realized from four hours of workmanship.
The Cannes bags in canvas, leather and crocodile receive hand-painted treatments, while lining is fastened and hardware is placed by hand on the collection’s must-have minaudière. From start to finish, the Headline shoe with its mix of black leather, white ostrich leather and python represents multiple stages of hand-assembly – the black dots are painted one by one, for instance.
Whether through construction or ornamentation, such effort speaks to traditional techniques upheld today. And to wear or carry these pieces is to show appreciation for the contemporary art of craft.Ready to Wear Nicolas Ghesquière
Playful patches put a vibrant spin on iconic Louis Vuitton leather goods and accessories.
Like a jolt of personality recognizable from afar, the new LV Stories series is easy to spot and fun to wear. Arranged across a Neverfull, Zippy wallet or Aftergame trainers, these upbeat accents bring out the extroverted side of various Louis Vuitton classics.
They introduce just the right amount of colour-infused, creative edge. Best of all, they come already affixed to the products, so the mix of motifs – including graphic LV initials, bold monogram flowers, and tattoo-inspired hearts – has been considered for maximum impact. Voguez for all to see!
Discover the new LV Stories collectionPatches Leather Goods Monogram Fall-Winter LV Stories