The first collection of Louis Vuitton perfumes for men

    Exploration of a new territory.

    The Master Perfumer Jacques Cavallier Belletrud proposes a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Five exceptional fragrances pay homage to the adventurer on a quest for self-revelation. Five singular compositions capture breathtaking discoveries and evoke a masculine energy right on the skin’s surface.

    A fantasy of Immensité as far as the eye can see, a visit to a Nouveau Monde — no strings attached and without bearings — a heart-racing, tempest-tossed crossing with Orage, frissons and high hopes on the road with Sur la Route and chance encounters with Au Hasard: each fragrance carries the promise of absolute intensity.

    Available exclusively in select Louis Vuitton stores.

    Discover more about the collection here

    Les Parfums Louis Vuitton Jacques Cavallier Belletrud

    Nicolas Ghesquière’s latest Louis Vuitton collection proposed looks as singular as the show’s artistic setting.

    Amidst the verdant brush of Saint-Paul-de-Vence, the Fondation Maeght's exceptional gardens became a winding runway where models marched around works by Joan Miró and Alberto Giacometti. For this Cruise 2019 collection, Nicolas Ghesquière’s vision was noticeably eclectic, evoking modern art’s disruptive originality while remaining free of any deliberate homage.

    Well-defined volumes were rendered with fluidity, as declarative shoulders and rounded sleeves were pitched against shorter lengths, lingerie-inspired sensuality, and artisanal surface detail. Colors were arranged judiciously or delivered with bursts of expression; floral and graphic motifs made their impact in layers that created dynamic dimension around the body. The maximized sneaker soles that have become a recent Louis Vuitton signature extended up the leg as new boot signatures. Lively animal illustrations by Grace Coddington inspired by her cats and the designer’s dog were an unexpected flourish on a capsule of leathergoods.

    Further enhanced by a conceptual performance from Woodkid, who sourced rare acoustic instruments and overlaid the voice of Jennifer Connelly, the show played out with charismatic flourish. In this way, it underscored Ghesquière’s personal connection to the property as an ongoing inspiration he wished to share: "I’ve known this place for twenty-five years and I love coming here regularly. It has a beautiful family history, a particular story about passionate gallerists who, along with all the artists for whom they were both friends and patrons, invented an extraordinary place for artistic dialogue."

    Cruise Louis Vuitton Fondation Maeght

    Personalities from across the globe gathered in an exceptional venue: the Fondation Maeght.

    Inaugurated in 1964, the Fondation Maeght is a unique, architectural complex located on the French Riviera in the village of Saint-Paul-de-Vence, designed to present modern and contemporary art in all its forms.

    In this lovely setting, photographer Benoit Peverelli captured the guests a few seconds after  the show. Among the celebrities present: Emma Stone, Léa Seydoux, Doona Bae, Jennifer Connelly, Justin Theroux, Sehun Oh, Camélia Jordana, Sophie Turner, Urassaya Sperbund, Marina Foïs, Sienna Miller, Zhong Chu Xi, Laura Harrier, Rainie Yang, Ruth Negga and Isabelle Huppert...

    Instagram Fashion Show Ready-to-Wear Cruise Fondation Maeght Nicolas Ghesquière

    An inspired performance from Woodkid kicks off the Louis Vuitton Cruise 2019 Collection 

    Within the Giacometti Courtyard of the Fondation Maeght, where creative energy has pulsed for decades, French artist Woodkid performed a special concert ahead of the Cruise 2019 collection. The talented, multi-hyphenate musician sourced rare instruments conceived by brothers François et Bernard Baschet, whose compositions from the 1950s were dramatically conceptual in shape and sound. Their unconventional structures – elemental in design yet abstract – produce acoustics that, still today, resonate with modernity. Here, the effect was further heightened on a stage that reimagined Les Nuits de la Fondation Jean Stryjenski which took place at the Fondation Maeght in 1986. Such striking aesthetic and acoustics made for a memorable backdrop to Woodkid’s original soundtrack, which featured Jennifer Connelly speaking extracts from Grace Coddington’s memoir, Grace: A Memoir. As dusk settled on Saint-Paul-de-Vence, this inspired performance and installation connected past and present ahead of Nicolas Ghesquière’s vision of what is to come. 

    Discover additional insider content on Louis Vuitton's Instagram Stories feed and follow #LVCruise on the House's official social media pages.

    "Music: “On Then And Now” by Woodkid.
    Featuring Jennifer Connelly reading extracts from the biography “Grace: A Memoir” by Grace Coddington. Also featuring the Nagoya Children Choir."


    Instagram Stories

    Instagram Fashion Show Ready to Wear Cruise Fondation Maeght Nicolas Ghesquière

    A guide to the upcoming Cruise collection through a series of inspirational images.

    In the days leading up to the Louis Vuitton Cruise Show 2019, that will take place in the lovely Fondation Maeght in the village of Saint-Paul-de-Vence on the French Riviera Tuesday May 29th - 1.15 AM (Hong Kong Time), discover the inspirations of the collection.

    View the runway show on louisvuitton.com, and discover additional insider content on Louis Vuitton's Instagram Stories feed and the House's official social media pages. #LVCruise

    Instagram Stories

    Instagram Fashion show Ready-to-Wear Cruise Fondation Maeght Nicolas Ghesquière