Louis Vuitton unveils new digital watch faces devoted to the twelve animals of the Chinese Zodiac just in time for Lunar New Year.

    Rat, ox, tiger, rabbit, dragon, snake, horse, goat, monkey, rooster, dog, or pig? Celebrate Lunar New Year by wearing your zodiac animal on your wrist with the latest Tambour Horizon Connected Watch Faces from Louis Vuitton.

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    Watches Lunar New Year

    Louis Vuitton presents a new addition to Virgil Abloh’s New Classics, the permanent collection of Men’s Leather Goods: Taurillon Monogram.

    The recently launched line of modern bags reinvents the concept of leather goods by embracing the bodies, movements, and attitudes of contemporary masculinity. As Artistic Director of Men’s Collections, Virgil Abloh delved into the Maison’s archives and reworked several historic designs: the Steamer, Soft Tunk and its Mini version, and the Pochette Volga.

    After an initial offering in the Monogram Eclipse canvas, this season, Taurillon Monogram joins the range as a supple leather option with modern matte-black hardware.

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    Virgil Abloh Leather goods Bags Monogram

    For the new Men’s Campaign, Virgil Abloh continues his study of boyhood—its freedom, its inquisitiveness and its imagination.

    Taking Africa as its starting point, the campaign explores the region from the inside: featuring local talent in local contexts, captured by artists with ties to that region. The first chapter of the African leg of this global journey was shot by Viviane Sassen as an evocative ode to Morocco. From the bohemian spirit of Tangier to the nonconformist magic of the “Blue City” of Chefchaouen, it’s a story of blending cultures told through a mix of street-cast models—from Morocco, Senegal, Cote d’Ivoire, Nigeria, Cameroon, Gabon, Congo, and Angola—and notable up-and-comers like painter Delfin Finley, skateboarder Tyshawn Jones, and actor Gustav Lindh.

    Viviane Sassen is a Dutch-born artist and fashion photographer who spent her early years in a village in the remote west of rural Kenya. She credits her time there as having a profound influence on her work, learning much from its “bright sunlight and dark shadows” and often returning to its people and places.

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    Menswear Virgil Abloh Campaign

    The Maison welcomes actress Suzu Hirose as a new Louis Vuitton ambassador.

    Having started her career as a model before taking on roles in television dramas, movies, and more recently theater productions, Suzu Hirose has received several film awards and earned acclaim both in Japan and internationally.
    Her limitless potential and continuous evolution resonates with the spirit of Louis Vuitton.

    In her own words: “When I was younger, I dreamed of one day wearing Louis Vuitton. So today I feel absolutely overjoyed to have been appointed a brand ambassador. I look forward to sharing this world with everyone as a member of the Louis Vuitton family.”

    Photo by Satoshi Saikusa / ©ELLE Japon

    Womenswear Suzu Hirose Celebrities Friends of the House