• LES VOYAGES DE JACQUES CAVALLIER BELLETRUD

    From the ends of the world to Grasse, discovering perfumery’s most luxurious raw ingredients.

    A native of Grasse, the cradle of both perfumery and leather work, Master Perfumer Jacques Cavallier Belletrud created each of his new men’s perfumes in his creative atelier at Les Fontaines Parfumées.

    In this Provençal estate, surrounded by flower fields and citrus groves, Jacques Cavallier Belletrud composes and formulates immobile journeys designed to take shape on the surface of the skin. To do so, he draws from the most exquisite raw materials in the world. He travels the five continents in quest of olfactory emotion: knows by heart all the steps necessary to cultivate Pallida iris and Peruvian balsam, the artisanal harvesting of which he tracks in Salvador; negotiates the quality of citrus with growers in Calabria, and purchases the most aromatic cocoa beans on the Ivory Coast, as well as Sambac jasmine in China. But once the ingredients are sourced, they are transported to his hometown of Grasse, and the transformation begins. Bolstered by the exceptional knowledge in Grasse where, from one generation to the next, experts perfect and transmit techniques for transforming raw materials and performing carbon dioxide extractions. Each petal is reverently respected; resulting in infusions so faithful to the original plant that they could already stand on their own as perfumes.

    Discover the story of the Master Perfumer

    Tags Les Parfums Louis Vuitton, Jacques Cavallier Belletrud

  • LOUIS VUITTON FOR UNICEF

    Louis Vuitton renews its commitment to children with its Silver Lockit Fluo bracelets.

    For the third year of its partnership with UNICEF, Louis Vuitton is shining the spotlight once again on its Silver Lockit bracelets in florescent colours. The campaign continues to raise awareness and funds that will support some of the most vulnerable children around the world.

    By purchasing the Silver Lockit Fluo, clients have the opportunity to help raise funds in support of UNICEF humanitarian programmes that come to the aid of more than eleven million children in Syria and neighbouring countries. Since the Silver Lockit’s launch in 2016, the partnership has raised over five US million dollars on behalf of UNICEF.

    The Silver Lockit bracelet, inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It has been chosen as a symbol of sealing one’s promise to help children in urgent need. The sterling silver padlock is held on a cord, available in five colours (yellow, orange, pink, blue and black).
    The Silver Lockit Fluo retails at HKD$2,000, USD$100 of which is donated to UNICEF.

    Available in over 138 Louis Vuitton stores worldwide.

    Join us. #MAKEAPROMISE

    UNICEF does not endorse any brand, product or service

    Discover Louis Vuitton for UNICEF

    To make a donation to Syrian children

    Tags Unicef, The Silver Lockit

  • VICTORY TRAVELS IN LOUIS VUITTON

    For Roland-Garros 2018, Louis Vuitton has joined forces with the French Tennis Federation for the second consecutive year.

    The Women’s Singles and Men’s Singles champions of Roland Garros’ tournament have respectively won the prestigious Suzanne Lenglen Cup and the Musketeers’ Cup. These trophies have been presented in two trunks designed by Louis Vuitton and customised with the poster for 2018’s tournament.
    This marks a legitimate collaboration for two illustrious French brands particularly attached to know-how, excellence, art, and promoting Paris and France worldwide.

    Two actresses and friends of the House, Isabelle Huppert and Léa Seydoux, have presented the precious trunks containing the trophies, down the presidential box.

    Tags Trunks, Trophies, Know-how

  • TWO TROPHY TRUNKS FROM LOUIS VUITTON'S HISTORIC WORKSHOPS

    Louis Vuitton teams up once again with Roland-Garros with its trophy trunks

    For Roland-Garros 2018, Louis Vuitton has joined forces with the French Tennis Federation for the second consecutive year. The Women’s Singles and Men’s Singles champions of Roland Garros’ tournament will respectively win the prestigious Suzanne Lenglen Cup and the Musketeers’ Cup. These trophies will be presented in two trunks designed by Louis Vuitton and customised with the poster for 2018’s tournament. This marks a legitimate collaboration for two illustrious French brands particularly attached to know-how, excellence, art, and promoting Paris and France worldwide.

    Since Louis Vuitton was founded in 1854, the customisation of its products through painting has been an integral part of its DNA and traditional know-how. The 2018 Roland-Garros poster, designed by the artist Fabienne Verdier, will be painted on the “trophy” trunks. This customisation, given pride of place once again this year, will add an exceptional and unique artistic touch to these cases. More than a means of identification, customisation above all makes it possible to meet customers’ specific needs.

    Tags Trunks, Trophies, Know-how

  • LES PARFUMS LOUIS VUITTON FOR MOTHER'S DAY

    For Mother's Day, show your love with an intensely feminine eau de parfum from Louis Vuitton.

    In 2016, the Maison Louis Vuitton ventured into new creative territory: perfume. Seven singular fragrance trails came into being. Seven compositions conceived like so many invitations on a journey. Seven concentrates brimming with emotion, composed in Grasse at Les Fontaines Parfumées, the creative atelier of Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer.

    This collection of exquisite perfumes has welcomed a new unprecedented creation. Composed by Jacques Cavallier Belletrud, this fragrance radiates luminous optimism. The name of this new olfactory celebration: Le Jour Se Lève.

    Surprise her with an exceptional fragrance that describes a journey of the emotions.

    Available exclusively in selected Louis Vuitton stores.

    Discover more on the collection here

    Tags Les Parfums Louis Vuitton