• ASNIERES: THE HEART OF LOUIS VUITTON

    The Asnières atelier is the true hub of the House. Curator Judith Clark sought to highlight this vision in the exhibition at the Galerie.

    Barely five years after founding his House, Louis Vuitton began to outgrow his Parisian headquarters. In 1859, he relocated the new workshops to Asnières, a village a few kilometres northwest of Paris.

    These new ateliers were built in the ethereal Eiffel style, combining glass and steel. The exceptional savoir-faire of the Asnières artisans is such that, even today, key pieces are created here: rigid trunks, designs in rare or exotic leathers, special orders.

    Revealing the intimate aspects of Louis Vuitton’s history, highlighting its ties with the ateliers, underlining the presence of the Louis Vuitton universe… These were some of the challenges that curator Judith Clark sought to tackle in the new creative, playful and timeless space she so vividly imagined.

    View more on the Asnières atelier and its Galerie here

    Asnières Gallery
  • LOUIS VUITTON STRENGTHENS TIES WITH THE AMERICA’S CUP

    Louis Vuitton is pleased to announce its new partnership with the America’s Cup, the oldest trophy in international sport, dating to 1851.

    Louis Vuitton and the America’s Cup enjoy one of the longest partnerships in the world of sports (since 1983). For this 35th edition, the French Maison is renewing its commitment to the America’s Cup by becoming the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs, as well as the presenting partner of the America’s Cup Match.

    Six teams have so far taken up the challenge of racing for the next America’s Cup. The defending champion is Oracle Team USA. The challengers are Emirates Team New Zealand, Artemis Racing (SWE), Ben Ainslie Racing (GBR), SoftBank Team Japan (JPN) and Team France.

    For Louis Vuitton, this partnership represents more than simply supporting a great sporting event, it also reflects the trailblazing spirit that has characterized Louis Vuitton from its beginnings and still holds true today.

    America’s Cup Sailing Event
  • 22 Avenue Montaigne Opening Cocktail

    Louis Vuitton hosted a cocktail to celebrate the re-opening of the 22 avenue Montaigne Store

    Named after Michel de Montaigne, a writer of the French Renaissance, the Avenue Montaigne is considered to be la grande dame of French streets for luxury and fashion. Designed in the spirit of an elegant Parisian apartment and decorated in fine materials with original artworks by contemporary artists, the store hosted a cocktail party on Monday December 15th to celebrate the re-opening.

    Photographer Saskia Lawaks captured moments and the highlight of the evening: a concert by legendary New-York band Blondie.

    More info on the store here.

    Stores Event Photography Avenue Montaigne Personalisation
  • 22 MONTAIGNE UNVEILED

    Focusing on ultimate personalisation and private brand experiences, the Maison stays true to its tradition of offering personal services.

    This holiday season, Louis Vuitton unveils its newly renovated store on the Avenue Montaigne in the heart of Paris. Decorated in fine materials with original artworks by contemporary artists, the new environment designed by architect Peter Marino allows clients to experience a unique, personalised shopping experience.

    The Maison’s tradition of excellence in high quality leather craftsmanship is the foundation for its newly enhanced personalization service. Since 1854, Louis Vuitton has offered clients made-to-order and personalization services. This service, called Haute Maroquinerie proposes leather goods in an array of shapes, materials, colors, linings and finishings: the selection is so varied that each handbag is certain to be unique.

    Hand-painted initials and motifs are also available for hard-sided luggage, while hot stamping is possible for selected pieces and small leather accessories. Tailoring, the new men’s permanent collection for business and travel, as well as made-to-order shoes and belts round out the store’s personalised offer.

    Click here for more info

    Stores Avenue Montaigne Personalisation Haute Maroquinerie