• INTRODUCING THE LOUIS VUITTON NEW WAVE COLLECTION

    The Louis Vuitton New Wave collection heralds a new attitude, taking inspiration from the musical genre of the same name to revisit the joyful, colourful spirit of the Eighties in an unexpected way.

    This collection is rooted in the art of travel that sealed the House’s reputation as soon as it was founded in 1854. In particular, one trunk was decorated with a graphic, multicoloured motif that undulated like a wave. From this historical detail comes the subtle quilted design of the “Louis Vuitton New Wave” line. To make these bags the ideal everyday companion, like a favorite leather jacket you never leave home without, the house chose to create each style in exceptionally soft, supple lambskin.

    A rainbow silkscreen motif reprising the energetic rhythm of waves spells out “Vuitton” on the bags’ removable handles creating a relaxed attitude that celebrates the many pleasures of fashion within the context of Louis Vuitton’s signature timelessness. Versatile and easy to take anywhere, these shapes adapt to any setting and situation thanks to multi-wear chains. Functional and alluring, the shoulder bag style in small or large sizes can be worn over the shoulder, cross-body, or short. The tote format cleverly blends a rock spirit with more classic chic, and the clutch moves seamlessly from day to night like a chameleon.

    Explore the collection further here.

    Tags Bags, Leather goods

  • EMMA STONE IS THE AMBASSADOR OF LES PARFUMS LOUIS VUITTON

    The latest advertising campaign reintroduces House Ambassador Emma Stone in a new role for the Maison as the face of Les Parfums Louis Vuitton.

    Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.

    Discover the collection

    Tags Fragrance, Campaign

  • INTRODUCING THE NEW HIGH JEWELLERY COLLECTION, CONQUÊTES - REGALIA

    This latest collection, Conquêtes - Regalia, encapsulates the Maison’s expertise in transforming exceptional precious stones into the most exclusive High Jewellery.

    Regalia. This word evokes the attributes of royal power: all the insignia, ornaments and objects used by the monarchy that symbolise sovereignty. They are precious ornaments that give the wearer legitimacy. Louis Vuitton has used the stylistic vocabulary of heraldry – the science of coats of arms – and phaleristics – the science of orders and decorations – as a source of inspiration to invent new insignia of power. A power that comes naturally to women.

    Diamonds magnify unique gems in a choreography of moving shapes, curves and counter-curves, outlining flowers and Vs, the House’s two signatures. These two motifs subtly merge until they become almost indistinguishable in a new graphic design that evokes a quatrefoil or a coat of arms.

    Tags Jewellery

  • OUT NOW : THE FIRST FRAGRANCE FILM CAMPAIGN

    Starring Emma Stone and Directed by Sam Mendes

    The vibrant short film brings together two Academy-Award-winning talents, House Ambassador Emma Stone and Director Sam Mendes to mark an important milestone in Les Parfums Louis Vuitton’s history. By looking at the different moments and emotions in a woman’s life journey, the film reflects the spirit of travel and passion that is central to the Louis Vuitton values. The changing backdrops also evoke the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.

    Watch the film

     

    Tags Fragrance, Campaign

  • COMING SOON : THE FIRST FRAGRANCE FILM CAMPAIGN

    Louis Vuitton is delighted to announce its very first fragrance film.

    For the upcoming launch of a new Fragrance for Women, Louis Vuitton will unveil a film campaign that brings together two Academy Award-winning talents. Evoking a feeling of continuous movement, the film is an ode to the many moments that add up to a lifetime.

    Stay tuned

    Tags Fragrance