• Sofia Coppola and Louis Vuitton at Le Bon Marché

    Louis Vuitton hosted a cocktail party at the famous department store Le Bon Marché to celebrate the launch of the new SC bags and the revelation of the Sofia Coppola’s windows.

    A historical department store in Paris (some sources claim it to be the oldest one in the world), Le Bon Marché was a natural choice for the House to present the collaboration during the Parisian Fashion Week. Aside from being one of Sofia Coppola’s favorite stores in Paris, Le Bon Marché has always been ahead of its time one way or another: through its glass and steel architecture with contributions by Gustave Eiffel, or by its beginnings hosting an art gallery in its walls as early as 1875.

    The collaboration with Louis Vuitton started back in 2009 when Sofia Coppola designed the iconic bag that bears her name. This season introduces new colours and a smaller version of the SC bag, the ‘BB’.

    Sofia furthermore imagined ten windows to illuminate this very special project. Heart-shaped shiny balloons, glossy cherries, neon-strip and supersized peonies composed the different scenes; a way for us to discover another aspect of the cinematographer’s personality.

    Tags Windows, Sofia Coppola, Curator, Photography


    Quentin Jones, artist and fashion filmmaker creates a film in celebration of the new Fall/Winter Women’s collection.

    With the arrival of scarves, shawls, and belts in this next season's colours and fashion jewellery in distinct styles, Quentin Jones has played with the designs' shapes from the more geometric and jagged edged, to the spotted and warmer tones of the pieces.

    For Fall/Winter 2013, the Fashion Jewellery collection revisits signature themes and introduces new ones, offering a myriad of exciting and enticing options...As ever, the importance of the Art Deco era, which inspired the creation of some Louis Vuitton icons, is perceptible in the collection's bold, graphic shapes and daring mixes of materials.
    While the Karakoram scarves pull a pattern from the Pre-fall ready-to-wear, the Monogram shawls, belts, and Spike It cuffs take character from the Monogram Empreinte leather goods collection.

    In a mix of collage and photo-montage, all of the shapes fall into fun arrangements depicting these universes and revealing the different ways the accessories can be paired and worn.

    Tags Illustration, Accessories, Sunglasses

  • Live Women's Spring/Summer 2014 Fashion Show

    Wherever you are, follow the Women‘s Fashion Show on Wednesday 2nd October at 4pm (Hong Kong Time).

    Louis Vuitton will conclude the Paris Fashion Week with another stunning show at the prestigious Cour Carrée du Louvre.

    With this live broadcast, witness once again how Marc Jacobs has continued to define the House’s fashion universe.

    Make sure to follow Louis Vuitton's official social media pages for additional insider content.

    Tags Fashion Show, Marc Jacobs, Ready to Wear, Live

  • The Love Story Continues...

    The advertising campaign featuring Michelle Williams continues, another highlight of Louis Vuitton’s leather craftsmanship

    Sleek and elegant, the new Capucines handbag, harbours many secrets. The rings of the distinctive handle were inspired by the world of Louis Vuitton’s jewellery and the House’s famous initials, subtly lined with leather, enhance the texture of a highly original, invisible closing flap. Featuring the full-grain Taurillon leather in multiple colours, the know-how of Louis Vuitton all concentrated in the sophistication of this handbag, recounting a tale of discreet, self-assured femininity.

    Who better than Michelle Williams to embody this idea of independent spirit, an actress always driven by her passion and her choice of daring and challenging roles. She is now currently filming Suite Française, one of the most eagerly awaited releases of recent years, which is based on the award-winning novel by Irène Némirovsky.

    Tags Ad Campaign, Leather Goods, Photography, Michelle Williams


    Quentin Jones, artist and fashion filmmaker sends us a postcard in anticipation of her upcoming films for the Fall / Winter accessories collection.

    Celebrating the arrival of scarves, shawls, and belts in this next season's colours and fashion jewellery in two distinct styles, Quentin Jones has created four films depicting the universes surrounding their designs with a playful artistic touch.

    Keep a look out for these next videos on News and the Collections section of the website, to be released mid-September.

    Tags Illustration, Accessories, Sunglasses