On September 12th, L’Aventure, a Louis Vuitton exclusive pop-up store located 22 avenue Montaigne in Paris, will open its door to the public until December 31st.

    "The Monogram must have been sent round every airport carousel in the world, and been through every cruise Terminal and train station. The legendary signature has adventure embedded in its core."
    Tyler Brulé

    Created in collaboration with multi-faceted editor Tyler Brulé, this unprecedented space will highlight Louis Vuitton’s expert authority on travel. To accompany globetrotters from the past to the present, wherever they may roam, this store will offer not only specific and exclusive products, but also a number of unique services. This include Personalisation (special orders, My Monogram service, painting or hot stamping), the Art of Packing (which calls to mind Louis Vuitton’s original profession as “clothes packer”), or repair and after-sales support by our expert craftsmen.

    From trunk beds destined for expeditions on the African continent to luggage designed to equip half-track vehicles across Asia, adventure is intrinsic to Louis Vuitton. The House pays tribute to this thirst for conquering the unknown and celebrates elegance on the move with luggage in the legendary Monogram canvas, travel accessories and looks for the modern traveller.

    Tags Video, Stores, Monogram, Luggage, Curator


    This 34th edition of the Louis Vuitton Cup held in the San Francisco bay finally reveals the winner and the challenger for the next America's Cup.

    Two finalists, Italian team Luna Rossa and Team Emirates New Zealand, battled out the last races, at times with glimpses of close racing. With Skipper Dean Barker and Team Emirates New Zealand in the lead and hardly any mechanical failures, they took 4-1 in the finals. According to Luna Rossa skipper Max Sirena, their team had to count on being perfect for any chances of winning against the kiwis.

    Lo and behold Team Emirates New Zealand took the title and are now holders of the 34th Louis Vuitton Cup. They take on the challenge to race against Team Oracle USA on 7th September. Crowds gathered to view the prize awarded to the team and celebrations continued at a gala dinner at The Fairmont Hotel.

    Since 1983 the Louis Vuitton Cup has been the trophy awarded to the winner of the Challenger Selection Series for the America’s Cup.

    Tags Sailing, San Francisco

  • A Monogram Mythology

    The Monogram canvas is a never-ending source of inspiration, expressing the values and heritage of the House.

    In 2011, Louis Vuitton perpetuated the know-how and creativity of the House by launching unexpected models combining the emblematic Monogram canvas, natural cowhide leather and, for the first time, coloured calf leather. Today, Louis Vuitton enriches this Monogram high-end collection with a contemporary hand-carry model.

    Aside from its feminine design and rich functionalities, the bag offers a strong signature in the shape of a V in colourful supple calf leather revealing secured compartments. Four colour declinations will be available for the launch: Quetsche, Aurore, Havane and Safran.

    This versatile everyday bag is inspired by Greek mythology, more specifically the Goddess of wisdom, arts and craft: Pallas Athena.

    Tags Leather Goods, Monogram

  • Taxi Encounters - Rio de Janeiro

    The fourth in a travel series about unique taxi experiences in the cities of the world.

    As a traveler, often our first impression of a city and its people is the journey from station or airport in a taxi. From the black cabs encircling the thoroughfares of London, to the taxi boats of Venice, not forgetting the iconic Tuk Tuks of Thailand, the unique taxis of different cities have become iconic and the journeys in them defining moments in our encounters with the cities they frequent.

    In the fourth part in Louis Vuitton’s travel series ‘Taxi Encounters’ we find ourselves in Rio de Janeiro, beneath the Corcovado and towering landscapes of this coastal paradise. Rio de Janeiro, meaning literally ‘January River’, is known throughout the world for its natural scenery, famous beaches such as Copacabana and Ipanema as well as Brazilian dance and music genres samba and bossa nova.

    Tags Rio de Janeiro, Taxi Encounters, Video

  • Gaston-Louis Vuitton Collector

    This unexpected and colourful photography series, provides a glimpse into Gaston-Louis Vuitton’s abundant personal collection.

    Representing the third generation of Vuittons, Gaston-Louis had many diverse interests which all were ultimately fundamental to the history of the House. Guided by his curiosity, his vision of travel and the desire to tackle subjects, his endeavors became, directly or indirectly, related to the future of the family business.

    An erudite and collector since his childhood, Gaston-Louis accumulated many trunks and old travel articles from antiques, and auction rooms, as well as books, typography publications and, more specifically, hotel stickers (usually stuck on customers’ trunks). He conveyed his sense of architecture and design in artistic collaborations with the cutting edge of his time, producing objects both functional and aesthetic, including small cases, flasks, toiletry kits.

    The selection of objects presented in this photo series tends to represent the rich diversity of his collection: most of these treasures were inspiration for the family business, others, like the “Despatch Box” suitcase or the crystal bottles set, were objects produced by the House in its will to always expand its field of activities and technical approaches.

    The suitcase, which was his personal attaché-case, perfectly embodies this excellence in craftsmanship combined with a unique functional aspect represented by the side slot, allowing its owner to insert letters and documents in a confidential and discreet way.

    Tags Gaston Louis Vuitton, Archives, Photography