Discover the latest advertising campaign introducing the “Celebrating Monogram” project.

    The Monogram was revolutionary at its creation. This particular and personal signature was instantly transformed into a universal symbol of modernity in the hands of Georges Vuitton. It marked the beginning of a branding strategy and became a symbol of a global culture.

    118 years later Steven Meisel shoots the Celebrating Monogram Ad Campaign to capture the unparalleled collaboration with Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo.

    In many ways it means The Monogram has completed a full circle: looking at its handcrafted roots once more, its direct connection to a person, its daring and genre defying audacity and, above all, its journey into the future for Louis Vuitton. This is a collection that is both universal and personal; it exceeds expectations while being in accordance to the cherished traditions of the Maison.

    Discover 'Celebrating Monogram' here.

    Monogram Collaboration Georges Vuitton Ad Campaign Photography

    In 1854, Louis Vuitton founded his House. In 1896 his son, Georges Vuitton, created The Monogram in honour of his late father. An icon was born.

    As it has travelled through time, certain of its features and meanings remain the same. Challenging the boundaries between craftsmanship, art and design, Louis Vuitton has repeatedly embraced the notions of innovation, collaboration and daring throughout The Monogram’s history.

    It is within this context that Louis Vuitton’s ‘The Icon and The Iconoclasts: Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; re-presenting something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.

    Here, Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo radically, personally and playfully realise an unparalleled collection, briefly presented in this video.

    Discover ‘Celebrating Monogram’ here.

    Monogram Collaboration Georges Vuitton Video

    For the third time, Michelle Williams teams up with photographer Peter Lindbergh to present the new shades of the Lockit handbag in Louis Vuitton’s latest advertising campaign.

    Between two performances on Broadway with the sparkling revival of the Tony Award-winning musical “Cabaret”, Michelle Williams drops by Peter Lindbergh’s New York studio to appear in the new advertising campaign for Louis Vuitton. Styled by Carine Roitfeld, the actress shows a modern allure as she dons pieces from Nicolas Ghesquière’s collections.

    Originally created in 1958, the Lockit has ceaselessly reinvented itself, now, more supple in cashmere calfskin, with elegant curves and rounded lines. Here, this new campaign spotlights new shades: beige Galet and Black with python trim.

    Discover the array of Lockit handbags here.

    Ad Campaign Leather Goods Photography Michelle Williams
  • Frank Gehry's store windows for Louis Vuitton

    Just a few weeks before the awaited opening of the Fondation Louis Vuitton, interactive store windows around the world will feature Frank Gehry’s sculptures alongside the Fall 2014 collection.

    In addition to his participation in the Icon and the iconoclasts project, Frank Gehry conceived ethereal sculptures for the Louis Vuitton store windows, inspired by stylish schooners of the past. Crafted from wood covered in pearlescent grey and rosewood metal, they are reminiscent of the glass structure of the soon to open Fondation Louis Vuitton.

    Visitors and passers-by can enrich their experience by scanning the sticker image on store windows to access exclusive content on the project and details on products displayed, with the possibility to share these findings on social media.

    Get started now by downloading the App on the App Store or Google Play.

    Architecture Louis Vuitton Pass app Windows Collaboration
  • A tribute to a visionary

    Yves Carcelle, pioneer who led Louis Vuitton’s elevation from a trunk maker to the world renowned luxury house, from 1990 to 2012.

    Yves Carcelle, CEO Louis Vuitton from 1990 to 2012, was a pioneer and a visionary leader which elevated Louis Vuitton from a trunk maker to a world renowned luxury house. He oversaw the brand’s extension of activities and its worldwide development. Beyond his natural abilities as a team leader and his outstanding results, above all, he perfectly represented the Maison Louis Vuitton.

    With a unique sense of strategy and a strong comprehension of the brand, he was behind the house’s important milestones such as the recruitment of Marc Jacobs as Artistic Director, from 1997 to 2013, and collaborations with artists such as Stephen Sprouse and Takashi Murakami.

    His temperament was, in many regards, the one of a relentless adventurer; his passion and devotion could only be matched by his sense of detail and obsession for quality in everything he undertook. He embraced life and exuded warmth and enthusiasm with all those surrounding. With a spirit for sailing, he was long-time supporter of the Louis Vuitton Cup and America’s cup Challenger series and a true traveller in every sense of the word.

    All who have had the chance to collaborate with him, and those currently working at Louis Vuitton today, would like to thank him.

    Merci Yves.

    Photos : 1 – Yves Carcelle at the Fondation Louis Vuitton (© Louis Vuitton Malletier/ Victor Fraile). 2 - with Nelson Mandela (© Louis Vuitton Malletier/ Stéphane Muratet). 3 - with Takashi Murakami (© Louis Vuitton Malletier/ Stéphane Muratet). 4 - with Gong Li (© Louis Vuitton Malletier/ Mazen Saggar). 5 - with Marc Jacobs. 6 - with Yayoi Kusama (Joe Schildhorn/ BFAnyc.com). 7 – Yves Carcelle at the opening of the Ulaanbaatar store in Mongolia (© Louis Vuitton Malletier/ Mazen Saggar). 8 – Yves Carcelle with a Mongol child in his arms (© Louis Vuitton Malletier/ Mazen Saggar). 9 - Yves Carcelle on board of the All4One in Nice, France (© Louis Vuitton Malletier/ Franck Socha). 10 - with Mr. Adrian Hamilton at the Louis Vuitton Classic Boheme Run (© Louis Vuitton Malletier/ Mazen Saggar).