• A LOUIS VUITTON CUP WEEKEND

    The America’s Cup Park was opened last weekend by San Francisco Officials in a ribbon cutting ceremony led by the Mayor of San Francisco.

    Thousands of fans filled the Pavilion at the America’s Cup Park on a beautiful sunny 4th of July in San Francisco.  Fans were excited to welcome the teams and see a presentation from each country included an opera singer from Italy, a Swedish choir, the New Zealand Kapa Haka group, and a unique American performance by a Las Vegas group called ‘Recycled Percussion’.

    Celebrations continued the following days with a Competitors Parade and Louis Vuitton Cup party held at the Palace of Legion of Honor.

    At the Louis Vuitton Cup party, 24 musicians of "Magik Magik Orchestra" welcomed the guests, playing classical music live right in front of the Palace. Meanwhile, 3 beautiful acrobats flying the colors of each challenger's flag entertained the crowd, moving graciously in huge transparent bubbles.

    A fashion show by World Of Wearable Art (WOW) was the highlight of the evening, where each challenging country was represented by a piece of wearable art. The costumes in the show were especially created for the 30th anniversary of the Louis Vuitton Cup.

    Sailing San Francisco Video
  • Never Full of Colours

    A unique grain and a subtle colour palette, the Iconic Neverfull bag is finally released in Epi leather.

    Epi has always been synonymous with colour at Louis Vuitton. It was the first coloured leather line to be launched by the House in 1985 (you might have recently caught a glimpse of some of the collection  on iconic bridges across the world).

    Today one of Louis Vuitton's Signatures will meet one of the most iconic shapes of the House thanks to the introduction of the Neverfull in Epi line. For the first time the House is launching a Neverfull in leather, a colourful addition to this iconic shape.

    This new version of the Neverfull will suit everyday occasions; a possibility to play with colours easily for a feminine, casual chic silhouette.

    Never has a full range of Epi colours been so highly anticipated.

    Leather Goods Icons Photography Colour
  • The Louis Vuitton Cup Begins

    This summer, Louis Vuitton takes you to the San Francisco Bay for the 30th Louis Vuitton Cup, followed by the 34th America's Cup.

    The 8th regatta in the history of the Louis Vuitton Cup, taking place in the San Francisco Bay from July 4th to September 21st, promises to be a decisive and yet unpredictable event.

    Decisive because of the three competing teams, only the winner will earn the right to challenge Oracle Team USA, the American titleholder, in the hope of capturing the 34th America's Cup trophy. Decisive too, for the defender, as a decision is made on which of its two boats will participate in the America's Cup during the trials that take place at the Louis Vuitton Cup.

    Like the seven previous regattas, this 8th Louis Vuitton Cup offers an element of surprise. The three competing teams, Artemis Racing, Emirates Team New Zealand, and Luna Rossa have recruited the finest sailors, technicians and engineers in the world. Thus, the Louis Vuitton Cup will not only be a prestigious regatta, but also a crucial preparatory phase for an America's Cup featuring boats that are difficult to master and have never been used in competition before.

     

    Event Sailing Sea travel
  • Wheels, glorious wheels

    Louis Vuitton creates a captivating dance performance in the middle of an airport style setting. Two travellers meet, and their 4-wheel “Zéphyr” suitcases interact.

    A subtly retro look, reassuring curves, four wheels… Elegant and ergonomic, Zéphyr is the new star of Louis Vuitton’s luggage line. Since 1854, Louis Vuitton has accompanied the world’s most celebrated travellers, defining with each, expertly conceived and painstakingly crafted creations, an art de voyager.

    The new Zéphyr trolley case, true to its heritage of craftsmanship, combines respect for tradition with daring modern features. In this video, the dancers twist and turn the case with admirable ease. Both robust and lightweight, this wheeled suitcase is on a roll.

    More in the full animation here.

    Savoir-Faire Heritage
  • The Game Parade

    Graphic artist Honet takes us on a psychedelic journey with this second part of our focus on Louis Vuitton and games.

    Games have always been popular at Louis Vuitton: Gaston-Louis made and collected board games, and jugglers were even exposed in store windows playing yo-yo in the 1930’s. The legendary chessboard, but also games of skills, cards, or dominos were edited with the colours and style of the Maison for specific occasions. Later in 2008, Louis Vuitton chose to open a new game-playing area by creating a line of Monogram cases and chests for poker, backgammon, dice, and even mahjong.

    For this second interpretation of the Louis Vuitton game universe, French artist and illustrator Honet has created this graphic video, in one continual, spiralling thread. These graphic compositions feature the many board and table games Louis Vuitton once created, ranging from the pool table down to the classic chess board whose pattern recalls the iconic Damier print of 1888.

    Animation Video Games Featured