The Louis Vuitton Pass App invites you to experience a virtual world where Louis Vuitton advertising campaigns are brought to life.

    The new “Louis Vuitton Pass” application is now available for tablets and smartphones on both the App store and Google Play. By scanning the campaign images that feature the App’s icon in magazines and elsewhere, reveal a dedicated space showcasing exclusive content and featured products from the campaign.

    For the launch of Louis Vuitton’s next “Invitation au Voyage” campaign starring Arizona Muse, the new App will reveal in exclusivity the full film on Thursday 7th November. It will not only be possible to watch the film in advance of its official release but also go behind the scenes of the campaign, access ‘making of’ footage and discover the products with the option to purchase. Louis Vuitton fans will also be able to share this inspiring content on social networks or by email and access a Louis Vuitton Store locator.

    Download the App now on the App Store or Google Play.

    Application Video

    In anticipation of Louis Vuitton’s new campaign, discover a few scenes taken from its second chapter.

    After leaving the square courtyard of the Louvre aboard a balloon, Arizona Muse, our heroine, pursues her adventure within the mysterious atmosphere of the City of the Doges, intrigued by music coming from a magnificent palazzo. Surrounded by evanescent masked silhouettes, what encounters will her audacity propel her towards….?

    Join us on the 8th November to uncover the full film.

    Leather Goods Video Venice Louis Vuitton Pass app Ad Campaign

    With this new edition, Louis Vuitton uncovers a new collection of 15 cities.

    Beijing, Cape Town, Hong Kong, London, Los Angeles, Mexico City, Miami, Moscow, New York, Paris, São Paulo, Seoul, Tokyo, Venice and Sydney. Louis Vuitton covers 15 of the world’s most exciting cities and unveils a new format and new features. From November onwards, this new collection of City Guides will be the travel essential for all voyagers searching for quality-oriented travel experiences throughout the world.

    Since 1998, Louis Vuitton has been sharing its insatiable urban wanderlust through its City Guide Collections. For this edition, the guides have been given a makeover. They not only have new perspectives and contributors but they are also now presented in individual volumes, beautifully illustrated with exclusive photography and a more cohesive collection enabling readers to find their bearings from one city to the next and orientate themselves between guides.

    Video City Guide Cities Books

    The most recent illustrated book from Louis Vuitton ‘City Bags: A Natural History’ is unique, clever and playful.

    Adopting a semi-scientific approach to its most emblematic and iconic bags, Louis Vuitton presents the first comprehensive taxonomy of its city bags. Taking the typical categorisation of industrial design objects from last century, this book chronicles the development and evolution of the city bag by appropriating and mimicking the scientific classification of animals and plants. Speedy, Papillon, Alma, Lockit, Noé, Bucket, Neverfull and Pochette, these bags have become today indispensable for the ideal wardrobe. Descended from the four early specimens, The Steamer Bag, The Vanity Case, The Keepall and The Alzer Suitcase, the ancestry of the city bags is delineated in splendour.

    Available in French, English and Italian, this precious edition, published by Rizzoli NY, is exclusively available in Louis Vuitton stores.

    Video Leather Goods Books
  • Sofia Coppola and Louis Vuitton at Le Bon Marché

    Louis Vuitton hosted a cocktail party at the famous department store Le Bon Marché to celebrate the launch of the new SC bags and the revelation of the Sofia Coppola’s windows.

    A historical department store in Paris (some sources claim it to be the oldest one in the world), Le Bon Marché was a natural choice for the House to present the collaboration during the Parisian Fashion Week. Aside from being one of Sofia Coppola’s favorite stores in Paris, Le Bon Marché has always been ahead of its time one way or another: through its glass and steel architecture with contributions by Gustave Eiffel, or by its beginnings hosting an art gallery in its walls as early as 1875.

    The collaboration with Louis Vuitton started back in 2009 when Sofia Coppola designed the iconic bag that bears her name. This season introduces new colours and a smaller version of the SC bag, the ‘BB’.

    Sofia furthermore imagined ten windows to illuminate this very special project. Heart-shaped shiny balloons, glossy cherries, neon-strip and supersized peonies composed the different scenes; a way for us to discover another aspect of the cinematographer’s personality.

    Windows Sofia Coppola Curator Photography