• Emprise: in the grips of perception

    Louis Vuitton explores Parisian origins in the House's new collection of watches and fine jewellery with its new film Emprise.

    The emblematic trunk continues its journey through the Louis Vuitton universe. From the initial reality of a tangible utilitarian object, a collection of modern, feminine watches and fine jewellery comes into being. Powerfully structured shapes, the choice of stones and their vibrant colours set in medallions delineating the silhouette, a high-style bracelet watch: everything in the Emprise collection suggests a contemporary woman, at times provocative, captivating or charming. An infinitely Parisian attitude.

    In a single-shot sequence, director Raphaël Gianelli-Meriano and the Surface to Air studio lead us through a game on perception. Imperceptibly guided by the footsteps of an elusive woman through endless mirrors and a haunting abyss, her mystery is emphasized by the musical arrangements of electronic composer Gesaffelstein. The film immerses us in the heart of the collection, precisely where the word "Emprise" takes on its full dimension.
    Discover the Emprise collection Here.

    Video Watches & Jewellery Trunks

    Following her successful debut as the face of Louis Vuitton, actress Michelle Williams spotlights the Alma Epi leather line within Louis Vuitton’s new advertising campaign.

    In these new series of images taken by Peter Lindbergh, Michelle Williams perfectly embodies the Alma Epi leather universe and its eye-popping colours.

    In a candid and childlike mood, the actress represents a playful “Parisienne” as she perches on a pile of shimmering Epi leather trunks.

    Discover more on the Alma Epi leather handbags Here.

    Ad Campaign Leather Goods Photography Michelle Williams

    Share the views of five cutting-edge visionaries in fields as broad as literature, economics and politics interviewed at the 2014 World Economic Forum.

    The World Economic Forum ‘s Annual meeting last January in Davos, Switzerland, gave Louis Vuitton the perfect setting to interview five business leaders of the international scene: Tom Reiss, Félix Marquardt, Atiq Rahimi, Gino Yu and Lourenço Bustani.

    In these films, these entrepreneur travellers, chosen for their shared views and values in terms of excellence and innovation, discuss the notions of elegance, travelling and moving frontiers.

    For Tom Reiss, elegance is “about remaining true to yourself first of all, (…) about keeping a connection to the past, keeping a connection to some kind of tradition. That’s very personal; it can be a very personal tradition (…) about finding meaning in what you wear just like there is meaning in what you do.”

    Discover more Here.

    Video Interview Encounter Business

    The “L’Aventure” pop up store, an unprecedented space showcasing Louis Vuitton's heritage craftsmanship for the modern traveller, has opened on April 4th at the Pacific Place store, Hong Kong.

    From trunk beds destined for expeditions on the African continent to luggage designed to equip half-track vehicles across Asia, adventure is intrinsic to Louis Vuitton. Designed in collaboration by Tyler Brûlé and his team, the pop up store has been transported from the prestigious Avenue Montaigne in Paris, France to Hong Kong, to accompany great travellers of the modern age who crisscross the globe.

    Upon entrance, eyes are immediately drawn to artist Letman’s boldly colourful illustrated mural, depicting a playful rendition of LV personalisation codes. Opposite the mural, vintage trunks are displayed on shelves suspended by cowhide leather straps.

    To accompany globetrotters from the past to the present, this store will offer luggage and “L’Aventure” travel accessories, as well as a number of unique services by artisans, such as: Personalisation, repair and a demonstration of The Art of Packing your suitcase.

    Discover more on the pop up store L'Aventure HERE.

    Hong Kong Exhibition Art

    Catch a glimpse of the new women small leather goods Summer 2014 collection with a colour palette that will brighten your everyday wardrobe.

    As part of the collection inspired by 60’s American retro photographs of international socialites and celebrities, the summer selection of women’s small leather goods covers a wide range of preppy colours such as Coral, Yellow, Lilac, Light Pink, Saphir and Fuchsia.

    Sunrise stretching in the morning light, midday lunch under a palm tree shadow, afternoons by the pool, sipping a cup in an evening lounge: this selection will fit all occasions during the day.

    The Zippy or Chaine wallet, a Zippy coin or key purse, available in Monogram or Damier canvas, as well as Epi, Monogram Empreinte or Vernis leather and much more, are to be discovered HERE.

    Small Leather Goods Photography