This year, to celebrate the iconic Monogram, six leading artists and designers have responded favourably to Louis Vuitton’s invitation.

    Christian Louboutin grew up with a love for femininity and a fascination for the iconic lines of high heels. After its teenage years spent exploring Parisian nightlife and being surrounded by showgirls – his first job was at the Folies Bergeres cabaret, where he assisted the entertainers backstage – he started to travel the world. Each of these experiences shaped the aesthetic of the designer to this day. It has been an iconoclastic route for an iconoclastic shoe designer, who is now perhaps the most famous in the world – alongside with its trademark: the red sole.

    Since the mid-1970s, Cindy Sherman has redefined boundaries as an image-maker and filmmaker. Best known for her photographic portraits, where she assumes the role of different female and male individuals, she frequently presents herself as an icon, questioning the role of women in the media. In 1995, she received the prestigious MacArthur Fellowship, the so-called ‘Genius Award’. Exhibited widely and internationally, including a retrospective in 2012 at the MoMA in New York, Cindy Sherman is arguably the greatest living female artist.

    Since its firsts architectural practices in Los Angeles in 1962, Frank Gehry has produced some of the world’s most important and famous buildings, which became icons of our period. From his own startling renovations of his residence in Santa Monica, purchased and revived in 1977, to the Guggenheim Museum Bilbao in 1997, he has redefined the architectural landscape. He carries on with numerous prestigious commissions, including his other project due next October for Louis Vuitton: The Fondation Louis Vuitton in Paris. Vanity Fair has called FRANK GEHRY, “the most important architect of our age.”

    Fashion designer and creative director Karl Lagerfeld has revolutionised his field with his particular approach in redefining fashion. He demonstrated his abilities to predict and understand the importance of ready-to-wear, but also the capacity to revitalise and reinvent brands. He began his career at 17, working for Pierre Balmain and later Jean Patou and Chloé, while elaborating his knowledge of history, art, architecture, music and more especially the 18th century French furniture style. He has been collaborating with Fendi since 1965, holds the position of chief designer and creative director of the house of Chanel since 1983 and is head of his own house. For these many reasons, Karl Lagerfeld is a true icon as well as an iconoclast.

    Initially studying sculpture and jewellery design, Marc Newson has worked in numerous industries, from aerospace and technology to furniture and fashion. His route might be seen to have contributed to his iconoclastic approach and the embracing of a distinctly personal design signature. His Lockheed Lounge piece, initially made when he was only 23 years old and had just graduated, has gone on to become one of the true design icons of our era.

    After originally studying art and literature, Rei Kawakubo quickly changed track byworking for a textile company and then becoming a self-taught fashion designer. She founded the label Comme des Garçons in 1969 where she has input into all areas of the creative process, from graphics, advertising and store interiors to designing and making clothes and accessories. In 1981 she staged her first, and now legendary, Paris show for Comme des Garçons. After an initial outcry, her iconoclastic aesthetic and her love of black changed the wider global notion of beauty in fashion forever.

    More information here.

    Monogram Collaboration

    Discover the latest advertising campaign introducing the “Celebrating Monogram” project.

    The Monogram was revolutionary at its creation. This particular and personal signature was instantly transformed into a universal symbol of modernity in the hands of Georges Vuitton. It marked the beginning of a branding strategy and became a symbol of a global culture.

    118 years later Steven Meisel shoots the Celebrating Monogram Ad Campaign to capture the unparalleled collaboration with Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo.

    In many ways it means The Monogram has completed a full circle: looking at its handcrafted roots once more, its direct connection to a person, its daring and genre defying audacity and, above all, its journey into the future for Louis Vuitton. This is a collection that is both universal and personal; it exceeds expectations while being in accordance to the cherished traditions of the Maison.

    Discover 'Celebrating Monogram' here.

    Monogram Collaboration Georges Vuitton Ad Campaign Photography

    In 1854, Louis Vuitton founded his House. In 1896 his son, Georges Vuitton, created The Monogram in honour of his late father. An icon was born.

    As it has travelled through time, certain of its features and meanings remain the same. Challenging the boundaries between craftsmanship, art and design, Louis Vuitton has repeatedly embraced the notions of innovation, collaboration and daring throughout The Monogram’s history.

    It is within this context that Louis Vuitton’s ‘The Icon and The Iconoclasts: Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; re-presenting something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.

    Here, Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo radically, personally and playfully realise an unparalleled collection, briefly presented in this video.

    Discover ‘Celebrating Monogram’ here.

    Monogram Collaboration Georges Vuitton Video

    For the third time, Michelle Williams teams up with photographer Peter Lindbergh to present the new shades of the Lockit handbag in Louis Vuitton’s latest advertising campaign.

    Between two performances on Broadway with the sparkling revival of the Tony Award-winning musical “Cabaret”, Michelle Williams drops by Peter Lindbergh’s New York studio to appear in the new advertising campaign for Louis Vuitton. Styled by Carine Roitfeld, the actress shows a modern allure as she dons pieces from Nicolas Ghesquière’s collections.

    Originally created in 1958, the Lockit has ceaselessly reinvented itself, now, more supple in cashmere calfskin, with elegant curves and rounded lines. Here, this new campaign spotlights new shades: beige Galet and Black with python trim.

    Discover the array of Lockit handbags here.

    Ad Campaign Leather Goods Photography Michelle Williams
  • Frank Gehry's store windows for Louis Vuitton

    Just a few weeks before the awaited opening of the Fondation Louis Vuitton, interactive store windows around the world will feature Frank Gehry’s sculptures alongside the Fall 2014 collection.

    In addition to his participation in the Icon and the iconoclasts project, Frank Gehry conceived ethereal sculptures for the Louis Vuitton store windows, inspired by stylish schooners of the past. Crafted from wood covered in pearlescent grey and rosewood metal, they are reminiscent of the glass structure of the soon to open Fondation Louis Vuitton.

    Visitors and passers-by can enrich their experience by scanning the sticker image on store windows to access exclusive content on the project and details on products displayed, with the possibility to share these findings on social media.

    Get started now by downloading the App on the App Store or Google Play.

    Architecture Louis Vuitton Pass app Windows Collaboration