World Children’s Day, held on November 20th, marks the anniversary of the adoption of the Convention on the Rights of the Child in 1989. It is a day to honor children and mobilize people to help save children’s lives, fight for their rights and help them fulfil their potential. In continuation of its #MAKEAPROMISE campaign, Louis Vuitton, with the help of Sophie Turner, continues its commitment to raise awareness and funds for UNICEF to support the most vulnerable children around the world.
Sophie Turner, English actress and Friend of the House, was invited by Louis Vuitton to design a special Silver Lockit bracelet to help LOUIS VUITTON for UNICEF continue its promise to helping children. Inspired by her notion of luck, the bracelet was designed with braided red and white cord colours with a circular charm rabbit illustration, taken from the design* of her most recent tattoo.
Since the launch of the Silver Lockit in 2016, the partnership has raised over six US million dollars for UNICEF.
The Silver Lockit, inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It was chosen as a symbol of sealing one’s promise to help children at risk.
The launch of the Silver Lockit by Sophie Turner will be held on November 20th 2018 in over 160 Louis Vuitton stores worldwide.
Join us. #MAKEAPROMISE #WORLDCHILDRENSDAY
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* (Crédit Curt Montgomery Tattoos)
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