The newest addition to Les Parfums Louis Vuitton

    Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. An aurora borealis rises across a lava desert. A cloud of fireflies takes a flight to a tropical forest. A shower of shooting stars rains down over the open sea. Such rare and fantastic phenomena become engraved in a memory forever. Fascinated by these fleeting moments that you wish you could keep forever, Louis Vuitton Master Perfumer Jacques Cavallier Belletrud envisioned an enchanting composition: a jubilant perfume that stirs the senses and inspires awe. Raw cocoa powder mingles with a bouquet of peonies, followed by the patchouli heart and enlivened by litchi’s fresh and sparkling notes. Discover this festive scent featured in the current Fragrance Campaign starring Emma Stone.

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    The Journey of Les Perfums Louis Vuitton continues

    Intimate, abstract and metaphorical, travel is not a destination - it's a feeling. Inspired by suspended moments in time, Les Parfums Louis Vuitton celebrate continuous movement that nourishes body and spirit. The collection now counts nine olfactory emotions with the launch of Attrape-Rêves. The passionate spirit of the fragrances, signed by Maître Parfumeur Jacques Cavallier Belletrud, is incarnated by House Ambassador Emma Stone in the Maison’s first fragrance campaign film. Louis Vuitton invites you to explore the senses and set off for new horizons.

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    Reservations are now open for Les Journées Particulières, the event that welcomes visitors to the Louis Vuitton ateliers on October 12th, 13th and 14th, 2018.

    The Journées Particulières is a unique opportunity for the Maison to showcase our artisans’ creativity and passion for their trades to the public. It is an invitation to discover exceptional venues and carefully-preserved savoir-faire.

    Every year, over the course of three days, a host of unexpected surprises awaits visitors such as performances, screenings, encounters, secret places, and exclusive workshops.

    In addition to the Louis Vuitton Workshops in Asnières, France, and Fiesso d'Artico in Veneto, Italy, two new locations will be open to the public this year: Les Fontaines Parfumées in Grasse, South of France, and the Louis Vuitton Ducey Workshop, in Normandy, France.

    Book your priority access ticket from now. Registration will close on September 30th. 

    Photographs in order of appearance: Asnières (x3), Ducey Workshop (x3), Fiesso d'Artico (x3), and Les Fontaines Parfumées (x3).

    Event Les Journées Particulières Workshop Les Fontaines Parfumées Asnières Savoir-Faire

    The Louis Vuitton New Wave collection heralds a new attitude, taking inspiration from the musical genre of the same name to revisit the joyful, colourful spirit of the Eighties in an unexpected way.

    This collection is rooted in the art of travel that sealed the House’s reputation as soon as it was founded in 1854. In particular, one trunk was decorated with a graphic, multicoloured motif that undulated like a wave. From this historical detail comes the subtle quilted design of the “Louis Vuitton New Wave” line. To make these bags the ideal everyday companion, like a favorite leather jacket you never leave home without, the house chose to create each style in exceptionally soft, supple lambskin.

    A rainbow silkscreen motif reprising the energetic rhythm of waves spells out “Vuitton” on the bags’ removable handles creating a relaxed attitude that celebrates the many pleasures of fashion within the context of Louis Vuitton’s signature timelessness. Versatile and easy to take anywhere, these shapes adapt to any setting and situation thanks to multi-wear chains. Functional and alluring, the shoulder bag style in small or large sizes can be worn over the shoulder, cross-body, or short. The tote format cleverly blends a rock spirit with more classic chic, and the clutch moves seamlessly from day to night like a chameleon.

    Explore the collection further here.

    Bags Leather goods

    The latest advertising campaign reintroduces House Ambassador Emma Stone in a new role for the Maison as the face of Les Parfums Louis Vuitton.

    Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.

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    Fragrance Campaign