Fashion - Campaigns 16/07

Men’s Fall-Winter 2021 Campaign

Virgil Abloh’s latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess.

THE FILM

Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh’s work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

THE CAMPAIGN

By taking archetypes such as the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect, or the student, the collection explores the dress codes that inform our predetermined perceptions of these familiar characters. Virgil Abloh imbues the grammar of these codes with different values and employs fashion as a tool to change those assumptions.

Keepall Bandouliere 50 HK$ 29,600
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Varsity Leather Jacket HK$ 50,500
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Flocked Monogram Classic Shirt HK$ 8,850
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Neon Check 4-Pocket Jacket HK$ 32,500
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Monogram Neon Check Oversized Business Shirt HK$ 9,550
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Monogram Neon Check Pleated Skirt HK$ 23,500
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Millenium Ankle Boot HK$ 13,500
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Litter Bag HK$ 22,100
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Mini Soft Trunk HK$ 34,000
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Mink Fur Sweater HK$ 186,000
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Cyclone Sunglasses​ HK$ 6,700
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Newspaper Pouch HK$ 16,500
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City Keepall HK$ 21,800
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Wide Leg Denim Pants HK$ 10,000
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Canyon Boot HK$ 17,900
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Classic Pants HK$ 7,750
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Monogram Hooded Denim Jacket HK$ 30,500
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Monogram Workwear Denim Pants HK$ 19,100
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Millenium Sneaker HK$ 10,300
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Carrot Pouch HK$ 11,000
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Graphic Leather Biker Blouson HK$ 111,000
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Graphic Leather Biker Pants HK$ 88,500
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Cabas Zippé HK$ 25,800
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Canyon Boot HK$ 17,900
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Cyclone Sunglasses​ HK$ 6,700
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Mink Fur Sweater HK$ 186,000
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Wide Leg Denim Pants HK$ 10,000
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LV Pop Sunglasses HK$ 3,700
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LV Trainer Sneaker HK$ 10,700
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Travertine 90'S Jacket HK$ 30,500
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Travertine Silk Classic Shirt HK$ 12,300
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Travertine Classic Pants HK$ 8,850
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Wrap Coat HK$ 43,500
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Monogram Workwear Denim Pants HK$ 19,100
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Flocked Monogram Classic Shirt HK$ 8,850
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Tourist VS Purist Tuffetage Hoodie HK$ 14,600
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Keepall Bandouliere 50 With Acetate Chain HK$ 34,500
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LV Trainer Sneaker HK$ 10,700
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Extra Large Coat HK$ 55,000
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Classic Pants HK$ 7,750
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LV Dust Sunglasses HK$ 5,750
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Pizza Box HK$ 16,200
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Newspaper Pouch HK$ 16,500
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Cyclone Sunglasses​ HK$ 6,700
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Monogram Embroidered Mesh Cap HK$ 6,500
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Skateboard HK$ 26,900
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LV Mirror Mirror Cap HK$ 7,550
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Sac Plat HK$ 31,000
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Silver Monogram Felt Coat HK$ 47,000
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Keepall XS HK$ 24,300
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Sac Plat HK$ 31,000
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LV Trainer Sneaker HK$ 10,300
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Classic Pants HK$ 7,750
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LV Trainer Sneaker HK$ 10,700
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Extra Large Jacket HK$ 32,500
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Equipe LV Polo HK$ 6,600
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Classic Pants HK$ 7,750
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Technical Mirror Puffer Jacket HK$ 32,500
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Extra Large Jacket HK$ 32,500
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Classic Pants HK$ 7,750
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Keepall Bandouliere 50 With Acetate Chain HK$ 34,500
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Cyclone Sunglasses​ HK$ 6,700
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Louis Monogram Cup HK$ 6,900
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Steamer XS HK$ 20,000
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DETAILS

Throughout the collection, garments, accessories, motifs and techniques play on themes of illusion, replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage. Leather goods are interpreted through the classic shapes of Louis Vuitton and enriched with added wording, shiny silver, or tuffetage embroidery.

Wrap Coat HK$ 43,500
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Pizza Box HK$ 16,200
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Louis Monogram Cup HK$ 6,900
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LV Trainer Sneaker HK$ 10,700
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LV Wax Fishtail Parka HK$ 66,000
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Classic Pants HK$ 7,750
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Cabas Zippé HK$ 25,800
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Mink Fur Sweater HK$ 186,000
Shop
Wide Leg Denim Pants HK$ 10,000
Shop
Neon Check 4-Pocket Jacket HK$ 32,500
Shop
Monogram Neon Check Pleated Skirt HK$ 23,500
Shop
Varsity Leather Jacket HK$ 50,500
Shop
Flocked Monogram Classic Shirt HK$ 8,850
Shop
Wide Leg Denim Pants HK$ 10,000
Shop
City Keepall HK$ 21,800
Shop
LV Trainer Sneaker HK$ 10,700
Shop
Litter Bag HK$ 22,100
Shop
Flocked Monogram Classic Shirt HK$ 8,850
Shop
Equipe LV Polo HK$ 6,600
Shop
Extra Large Coat HK$ 55,000
Shop
Coffee Cup HK$ 18,300
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Newspaper Pouch HK$ 16,500
Shop
Steamer XS HK$ 20,000
Shop
Extra Large Jacket HK$ 32,500
Shop
Equipe LV Polo HK$ 6,600
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Extra Large Coat HK$ 55,000
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Monogram Embroidered Mesh Cap HK$ 6,500
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LV Marker Necklace HK$ 7,500
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Tourist VS Purist Tuffetage Hoodie HK$ 14,600
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THE SELECTION

Millenium Sneaker HK$ 10,300
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LV Initials LV Mirror Mirror 40MM Reversible Belt HK$ 6,100
true
Monogram Mirror Shearling Jacket HK$ 88,500
true
Keepall Bandouliere 50 HK$ 36,500
true
Handle Trunk HK$ 31,500
true
Cyclone Sunglasses​ HK$ 6,850
true