Fashion - Campaigns 22/01

The new Men’s Campaign travels to Africa

Kicking off an around-the-world tour of all five continents, the Campaign travels to Africa and features local talent captured by artists with ties to the region.

The Film

Chapter 1

On the shores of Tangiers, Morocco, photographer Viviane Sassen captures the freedom, inquisitiveness, and imagination that is universally shared by youth worldwide.

Chunky Buttoned Knitted Jacket HK$ 30,500
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1.1 Millionaires Sunglasses HK$ 7,250
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Removable Pocket Lacoon Hoodie HK$ 107,000
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1.1 Millionaires Sunglasses HK$ 7,250
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Damier Flower Tufted Embroidered Leather Aviator HK$ 150,000
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1.1 Millionaires Sunglasses HK$ 7,250
Details
1.1 Millionaires Sunglasses HK$ 7,250
Details

1.1 Millionaires Sunglasses HK$ 7,250
Details
1.1 Millionaires Sunglasses HK$ 7,250
Details
1.1 Millionaires Sunglasses HK$ 7,250
Details
Removable Pocket Lacoon Hoodie HK$ 107,000
Details

Removable Pocket Lacoon Hoodie HK$ 107,000
Details

Hook-and-Loop Monogram Short Sleeve T-Shirt HK$ 12,400
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Chapter 2

The Collection’s pastels and prints come alive against a backdrop of traditional African motifs in the second chapter of the campaign photographed by Leonce Raphael Agbodjélou.

Chapter 3

Wandering the streets of Chefchaouen, film director Bafic soaks up the nonconformist magic of this “Blue City” in the final chapter of the campaign.

Removable Pocket Lacoon Hoodie HK$ 107,000
Details

1.1 Millionaires Sunglasses HK$ 7,250
Details

1.1 Millionaires Sunglasses HK$ 7,250
Details

The Collection

1.1 Millionaires Sunglasses HK$ 7,250
Details
Hook-and-Loop Monogram Short Sleeve T-Shirt HK$ 12,400
Details