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Fashion - Campaigns 17/02

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

Keepall Bandoulière 50 HK$ 25,900
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LV FUSION Derby HK$ 11,000
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Puffer Jacket HK$ 53,000
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Keepall Bandouliere 40 HK$ 28,300
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LV TRAINER Sneaker HK$ 10,500
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Keepall Bandoulière 50 HK$ 25,900
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LV FUSION Derby HK$ 11,000
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Puffer Jacket HK$ 53,000
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Keepall Bandouliere 40 HK$ 28,300
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LV TRAINER Sneaker HK$ 10,500
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Classic Shirt HK$ 7,450
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LV Classic Sunglasses HK$ 6,200
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LV Distorted Sunglasses HK$ 6,350
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Striped Pullover HK$ 10,700
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LV FUSION Derby HK$ 11,000
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Keepall Bandoulière 50 HK$ 25,900
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Keepall Bandoulière 50 HK$ 25,900
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LV FUSION Derby HK$ 11,000
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Puffer Jacket HK$ 53,000
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Keepall Bandouliere 40 HK$ 28,300
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LV TRAINER Sneaker HK$ 10,500
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Printed Set Hat And Mask Cover HK$ 6,500
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Car Coat HK$ 31,500
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LV TRAINER Sneaker HK$ 10,500
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Classic Shirt HK$ 7,450
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Cigarette Pants HK$ 9,200
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LV Friends Pendants HK$ 6,900
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LV Classic Sunglasses HK$ 6,200
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LV Distorted Sunglasses HK$ 6,350
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Keepall Bandoulière 50 HK$ 25,900
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Flap Soft Trunk Messenger HK$ 26,400
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Keepall XS HK$ 19,300
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Distorted Damier Intarsia Turtleneck HK$ 10,700
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Leather Damier Intarsia Biker HK$ 96,000
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Distorted Damier Intarsia Turtleneck HK$ 10,700
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LV TRAINER Sneaker HK$ 10,500
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Cigarette Pants HK$ 9,200
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LV Friends Pendants HK$ 6,900
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LV Friends Set Of 3 Earrings HK$ 5,450
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LV Distorted Sunglasses HK$ 6,350
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LV Classic Sunglasses HK$ 6,200
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Flap Soft Trunk Messenger HK$ 26,400
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Keepall Bandoulière 50 HK$ 25,900
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Bootcut Trousers HK$ 7,450
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Slant Lapel Suit Jacket HK$ 27,000
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Classic Shirt HK$ 7,450
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LV TRAINER Sneaker HK$ 10,500
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Distorted Sunglasses HK$ 6,350
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LV Friends Set Of 3 Earrings HK$ 5,450
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Flap Soft Trunk Messenger HK$ 32,500
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Soft Trunk Wallet HK$ 24,400
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LV Classic Sunglasses HK$ 6,200
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LV FUSION Derby HK$ 11,000
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Classic Shirt HK$ 7,450
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Regular Denim Trousers HK$ 9,600
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Slant Lapel Suit Jacket HK$ 27,000
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Keepall XS HK$ 24,800
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Keepall XS HK$ 16,400
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Bootcut Trousers HK$ 7,450
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LV Distorted Sunglasses HK$ 6,350
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LV Friends Set Of 3 Earrings HK$ 5,450
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Leather Damier Intarsia Biker HK$ 96,000
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Classic Shirt HK$ 9,600
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Distorted Damier Intarsia Turtleneck HK$ 10,700
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Stuffed Animal Jacket HK$ 63,500
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Cigarette Pants HK$ 9,200
Shop
Classic Shirt HK$ 7,450
Shop
Keepall Bandoulière 50 HK$ 25,900
Shop
Keepall XS HK$ 19,300
Shop
Flap Soft Trunk Messenger HK$ 26,400
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Steamer XS HK$ 17,900
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LV FUSION Derby HK$ 11,000
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Classic Shirt HK$ 7,450
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LV Mixed Chains Necklace HK$ 32,000
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LV Friends Necklace HK$ 23,900
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LV Friends Set Of 3 Earrings HK$ 5,450
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LV OLLIE Sneaker HK$ 31,000
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LV OLLIE Sneaker HK$ 7,950
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow HK$ 9,200
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Louis Vuitton Horizon Black & Neon Green Earphones HK$ 9,200
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LV Friends Pendants HK$ 6,900
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Clock Intarsia Pullover HK$ 8,550
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Bootcut Trousers HK$ 7,450
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The Selection

LV Friends Scarf HK$ 5,700
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Soft Trunk HK$ 33,500
true
City Keepall HK$ 19,000
true
Distorted Damier Crewneck HK$ 8,550
true
LV TRAINER Sneaker HK$ 10,500
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