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Fashion - Campaigns 21/10

Men’s Fall-Winter 2020 Collection

Virgil Abloh employs the utopian idea of ‘Heaven on Earth’ as the framework for his new Louis Vuitton Men’s Campaign.

The Film

Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child – the Men’s Artistic Director uses clouds as a symbol of freedom, unity, and peace. Evading constraint, territory, and possession, they are dreamlike bodies floating across a sky observed universally across borders and beliefs.

The Campaign

Photographed by Tim Walker, the campaign images widen the collection’s surrealist lens through the metaphorical language of clouds. The campaign lends its platform to young creative talent from across the arts, featuring British actor Micheal Ward and Ghanaian model Ottawa Kwami as part of its cast.

Embossed Three-Button Clouds Jacket HK$ 33,500
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Clouds Regular Shirt HK$ 8,100
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Clouds 90s Slim Pants HK$ 13,000
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Joystorm Sunglasses HK$ 6,700
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Embroidered Hooded Clouds Jacket HK$ 107,000
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Clouds 90s Slim Pants HK$ 13,000
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LV Trainer Sneaker HK$ 10,000
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Clouds 90s Raincoat HK$ 29,200
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Hand-Knit Cloud Intarsia Crewneck HK$ 42,500
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Soft Trunk Wallet HK$ 20,000
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Embroidered Hooded Clouds Jacket HK$ 107,000
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Joystorm Sunglasses HK$ 6,700
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Clouds 90s Slim Pants HK$ 13,000
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Monogram Clouds Necklace HK$ 34,500
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Ruffles Cummerbund HK$ 9,200
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Broderie Anglaise Flower Slim Fit Shirt HK$ 29,200
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Monogram Clouds Necklace HK$ 34,500
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Broderie Anglaise Flower Slim Fit Shirt HK$ 29,200
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Monogram Clouds Necklace HK$ 34,500
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Ruffles Cummerbund HK$ 9,200
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Broderie Anglaise Flower Slim Fit Shirt HK$ 29,200
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LV Chelsea Boot HK$ 13,000
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Sculptural Jacket HK$ 53,000
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Sculptural Pants HK$ 31,500
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Sculptural Coat HK$ 74,500
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Slim Fit Shirt With Matching Tie HK$ 8,550
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Chain Links Patches Necklace HK$ 32,000
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LV Chelsea Boot HK$ 13,000
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Slim Fit Shirt With Matching Tie HK$ 8,550
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LV Chelsea Boot HK$ 13,000
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Keepall Bandoulière 50 HK$ 27,600
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Slim Fit Shirt With Matching Tie HK$ 8,550
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1.1 Millionaires Sunglasses HK$ 7,350
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LV Chelsea Boot HK$ 13,000
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Keepall Bended HK$ 41,500
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Soft Trunk Wallet HK$ 20,000
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Slim Fit Shirt With Matching Tie HK$ 8,550
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1.1 Millionaires Sunglasses HK$ 7,350
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LV Chelsea Boot HK$ 13,000
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Keepall Bended HK$ 41,500
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Soft Trunk Wallet HK$ 20,000
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Details

Photographer and director Bafic captures details of the collection from a new angle, zooming in on the season’s distinctive details to highlight a progressive joie de vivre.

Parka With Fur Hood HK$ 44,500
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Zip Details Cummerbund HK$ 9,200
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Soft Trunk Wallet HK$ 21,200
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Open Back Hooded Jacket HK$ 40,000
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Slim Fit Shirt With Matching Tie HK$ 8,550
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1.1 Millionaires Sunglasses HK$ 7,350
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Robusto Briefcase HK$ 26,600
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Slim Fit Shirt With Matching Tie HK$ 8,550
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Connected Watch Tambour Horizon Pure White 42 HK$ 35,000
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Tambour White Monogram Canvas Strap HK$ 3,100
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Louis Vuitton Horizon Black & Neon Green Earphones HK$ 9,200
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Louis Vuitton Horizon Black & Neon Green Earphones HK$ 9,200
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The Selection

Find a selection below or click at the bottom to explore the full collection. Order through our Client Services for home delivery.

Keepall Bandoulière 50 HK$ 23,200
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1.1 Millionaires Sunglasses HK$ 8,150
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LV Trainer Sneaker HK$ 10,000
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Embossed Clouds 90s Slim Pants HK$ 13,000
Details