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Fashion - Campaigns 21/10

Men’s Fall-Winter 2020 Collection

Virgil Abloh employs the utopian idea of ‘Heaven on Earth’ as the framework for his new Louis Vuitton Men’s Campaign.

The Film

Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child – the Men’s Artistic Director uses clouds as a symbol of freedom, unity, and peace. Evading constraint, territory, and possession, they are dreamlike bodies floating across a sky observed universally across borders and beliefs.

The Campaign

Photographed by Tim Walker, the campaign images widen the collection’s surrealist lens through the metaphorical language of clouds. The campaign lends its platform to young creative talent from across the arts, featuring British actor Micheal Ward and Ghanaian model Ottawa Kwami as part of its cast.

LV Trainer Sneaker HK$ 10,000
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Ruffled Coat HK$ 63,000
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Slim Pants HK$ 9,200
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CIGARET PANTS HK$ 8,550
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Ruffled Coat HK$ 63,000
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Slim Pants HK$ 9,200
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CIGARET PANTS HK$ 8,550
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Ruffled Coat HK$ 63,000
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Slim Pants HK$ 9,200
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CIGARET PANTS HK$ 8,550
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LV Chelsea Boot HK$ 13,000
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Sculptural Jacket HK$ 53,000
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Sculptural Pants HK$ 31,500
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Sculptural Coat HK$ 74,500
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Slim Pants HK$ 9,200
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CIGARET PANTS HK$ 8,550
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Speaker Trunk PM HK$ 67,000
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LV Chain Links Patches Necklace HK$ 32,000
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LV Chelsea Boot HK$ 13,000
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LV Chelsea Boot HK$ 13,000
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LV Chelsea Boot HK$ 13,000
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LV Chelsea Boot HK$ 13,000
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Details

Photographer and director Bafic captures details of the collection from a new angle, zooming in on the season’s distinctive details to highlight a progressive joie de vivre.

Connected Watch Tambour Horizon Pure White 42 HK$ 25,900
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Tambour White Monogram Canvas Strap HK$ 3,100
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Louis Vuitton Horizon Black & Neon Green Earphones HK$ 9,200
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Louis Vuitton Horizon Black & Neon Green Earphones HK$ 9,200
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The Selection

Find a selection below or click at the bottom to explore the full collection. Order through our Client Services for home delivery.

LV Trainer Sneaker HK$ 10,000
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