Fashion - Campaigns 28/10

Louis Vuitton x NIGO®

For Pre-Spring 2022, Louis Vuitton continues the creative conversation between Virgil Abloh and NIGO® with the launch of the second LV2 collection.

The Film

United by friendship and a shared subcultural practice popularly known as streetwear, the two designers investigate their diverse cultural roots under the global emblem of Louis Vuitton. The sophomore season expands on this exchange in a celebration of NIGO®’s Japanese provenance, the inherent tapestry of his fashion upbringing, and the geo-specific gaze on the Western men’s wardrobe instilled in him from boyhood.

The Campaign

Informed by NIGO®’s personal collections of British subcultural dress, LV2 cross-pollinates a Western 1950s and ‘60s’ tailoring silhouette with a Japanese sensibility. Garments and accessories native to sartorial tropes, military icons and traditional costumes are observed through a decidedly formalized lens, consistently imbuing the casual with a heightened elegance.

Micro Monogram Cape HK$ 31,000
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Zillionaires Sunglasses HK$ 6,700
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Chino Pants HK$ 7,450
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Oberkampf ankle boot HK$ 16,300
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LV Made Stripe Flat Cap HK$ 6,500
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Monogram LV Toile Military Jacket HK$ 51,500
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Set Of 3 Pins HK$ 6,500
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Flap Double Phone Pouch HK$ 15,600
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City Keepall HK$ 22,400
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Chino Pants HK$ 7,450
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Oberkampf ankle boot HK$ 16,300
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Zillionaires Sunglasses HK$ 6,700
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Giant Damier Laces Windbreaker HK$ 24,000
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Giant Damier Short-Sleeved Shirt HK$ 7,900
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Flap Double Phone Pouch HK$ 16,800
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Monogram Patchwork Denim Pants HK$ 21,700
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Keepall Bandoulière 50 HK$ 31,500
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Monogram Patchwork Denim Pants HK$ 21,700
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Zillionaires Sunglasses HK$ 6,700
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Monogram Crazy Denim Workwear Jacket HK$ 26,300
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Monogram Crazy Denim Pants HK$ 14,900
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Backpack Multipocket HK$ 30,500
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Zillionaires Sunglasses HK$ 6,700
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Micro Monogram Cape HK$ 31,000
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Zillionaires Sunglasses HK$ 6,700
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LV Made Stripe Flat Cap HK$ 6,500
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Monogram LV Toile Military Jacket HK$ 51,500
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Set Of 3 Pins HK$ 6,500
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Flap Double Phone Pouch HK$ 15,600
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The Details

Nodding at prep uniforms, a cropped blazer is emblazoned with the Monogram stripes used on the lining of Louis Vuitton trunks, while pants evoke a schoolboy fit. Pieces central to the classic men’s wardrobe splice with the properties of kimonos such as obi-like belts and wrap structuring. Instinctively, the collection’s cultural cross-pollination intersects with the travel territory of Louis Vuitton.

LV Made Stripe Flat Cap HK$ 6,500
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Zillionaires Sunglasses HK$ 6,700
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Monogram Colorblock Tailored Denim Jacket HK$ 21,700
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Sac Plat Cross HK$ 22,000
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Oberkampf ankle boot HK$ 16,300
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Heart Tie HK$ 1,900
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Chino Pants HK$ 7,450
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Keepall Bandoulière 50 HK$ 24,800
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Oberkampf ankle boot HK$ 16,300
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Zillionaires Sunglasses HK$ 6,700
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Heart Tie HK$ 1,900
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Damier Suit Jacket HK$ 28,600
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Damier Suit Pants HK$ 11,300
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Tote Journey HK$ 38,500
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Zillionaires Sunglasses HK$ 6,700
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Monogram Crazy Denim Pants HK$ 14,900
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Cup HK$ 6,900
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LV Made Stripe Flat Cap HK$ 6,500
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LV Made Stripe Flat Cap HK$ 6,500
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Duck Tie HK$ 1,900
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Sophisticated Tiger Cardigan HK$ 14,900
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Chino Pants HK$ 7,450
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The Selection

Japanese Cruiser HK$ 22,100
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Keepall Bandoulière 50 HK$ 31,500
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Monogram LV Toile Military Jacket HK$ 51,500
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Intarsia Jacquard Graphic Cashmere Crewneck HK$ 11,300
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Oberkampf ankle boot HK$ 16,300
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LV Made 40 MM Reversible Belt HK$ 6,450
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