With the ambition of becoming the first regenerative luxury brand, Louis Vuitton has strengthened its longstanding commitment to preserve natural resources, joining forces with the conservation charity People For Wildlife since 2023.
This five-year environmental partnership, in collaboration with local communities, aims to protect and restore biodiversity across a 400,000-hectare reserve in Northeast Australia. This initiative contributes to LVMH’s goal of rehabilitating five million hectares of flora and fauna habitat by 2030 and aligns with the UN Biodiversity Conference Agreement (COP15)’s commitment to protect 30% of the planet’s land by the same year.
Louis Vuitton has been working closely for years with People For Wildlife’s founder, Dr. Daniel Natusch, a conservation scientist who founded People For Wildlife in 2020 after conducting research in Cape York. As we explored ways to scale up our efforts to preserve the climate and regenerate biodiversity, working with this charity was a natural choice given the many values we share and the opportunity to better understand the sustainable use of nature-based materials.
Regenerating biodiversity by monitoring wildlife species and understanding how to control invasive species
Working with local communities to co-create sustainable business models based on responsible use of nature-based materials
