Louis Vuitton & People For Wildlife

With the ambition of becoming the first regenerative luxury brand, Louis Vuitton has strengthened its longstanding commitment to preserve natural resources– joining forces with the conservation charity People For Wildlife in 2023.

In collaboration with local communities, this five-year environmental partnership to restore biodiversity across a 400,000-hectare northeast Australian reserve, contributes to the LVMH target of rehabilitating five million hectares of flora and fauna habitat by 2030, as well as the UN Biodiversity Conference Agreement (COP-15) to protect 30% of the planet’s land by the same year.

Louis Vuitton has worked closely for years with People For Wildlife’s founder, Dr. Daniel Natusch, a conservation science expert. Having a long involvement with research in Cape York, Dr. Natusch then created People For Wildlife in 2020.
When looking at how to scale-up our efforts to preserve the climate and regenerate biodiversity, working with this charity was a natural choice given the many environmental values we share and the opportunity to better understand the sustainable use of nature-based materials.

Regenerating biodiversity by monitoring wildlife species and understanding how to control invasive species

Working with local communities to co-create sustainable business models based on responsible use of nature-based materials