Legal & Privacy

We recognize that your privacy is very important and LVM is committed to protect your privacy. We will not collect and use your Personal Information as set out below unless you provide your Personal Information to us voluntarily. We will also comply with the requirements of the Hong Kong privacy legislation, Personal Data (Privacy) Ordinance.

If you are under the age of 15, you should use the Site only with the involvement of a parent or guardian and should not submit any Personal Information to us.

We request the Personal Information from you when you:

• register your Personal Information for the purpose of creating an account in our website or requesting for our Newsletters;
• participate in a promotion or other website feature;
• request a catalog;
• request to receive any marketing, promotional or other types of communications;
• make enquiries or comments through our Customer Department.
• order any product from us and choose to have the ordered product delivered to you directly.

LVM does not routinely disclose Personal Information and except as otherwise set out in this Privacy Policy will not use or disclose any information about you without your consent, unless it is to be used for the following purposes:

• to improve our understanding of your interests, concerns and preferences
• to provide you with further information about changes to our website and service updates;
• to record statistical data for marketing analysis
• to communicate with you about account information, or customer service needs;
• to better respond to your customer service inquiries or provide you with a service which you have requested; and/or
• to arrange delivery of your ordered product at your request (including without limitation, to call you or send text messages to you to keep you updated on the status of delivery).

We may contact you at the phone number, address and email address which you provide to us for the purposes listed above.

If you would rather not receive any marketing e-mails from us, simply follow the unsubscribe instructions on the e-mail that you have received or by contacting the Privacy Officer using the contact details in section 15 below.

For the purposes mentioned above and for reporting purposes, your Personal Information may be shared with our group companies either in Hong Kong or overseas for the purposes. Also, in order to operate the website or deliver a service, your Personal Information may also be shared with service providers, suppliers and other third parties or non LVM group companies either in Hong Kong or overseas. We will provide our preferred service providers with the information they need to perform their services and work with them to respect and protect your Personal Information. We require our service providers to adhere to strict privacy guidelines and not to keep this information or use it for unauthorised purposes.

We may share your Personal Information with our legally affiliated entities. If LVM is merged, or in the event of a transfer of our assets, Site or operations, LVM may disclose or transfer your Personal Information in connection with such transaction. LVM may also disclose your Personal Information where we believe it necessary to implement our terms of service or to protect the rights, property or personal safety of another LVM customer, any member of the public or LVM.

Please note also that LVM may use overseas facilities to process or back up its information. As a result, we may transfer your personal information to our overseas facilities for storage. However, this does not change any of our commitments to safeguard your privacy.

Other than as otherwise set out in this Privacy Policy, LVM will disclose specific information without your permission only when required by law, or in good faith believe that such action is necessary to investigate or protect against suspected criminal activities to our customers, visitors, associates, or property (including this Site), or to others.

If you wish to access or modify your Personal Information from our database, please send your request in writing to the attention of the Privacy Officer, 22/FL. Dorset House, 979 Kings Road, Quarry Bay, Hong Kong. We will make reasonable efforts to service your request in a timely manner.

We intend to use your Personal Information to send you information about our events, special offers and promotions on the following products and services: Handbags, travel, small leather goods, accessories, shoes, ready to wear, timepieces, fine jewellery, Book & Stationary, perfumes and fragrances. We may share your Personal Information with our group companies either in Hong Kong or overseas, our affiliates and our business partners who provide the same products and services for direct marketing purposes. Your consent is required before we do so.

If you choose not to receive any newsletters or promotional or marketing correspondence etc. from us, please send your request in writing to the attention of the Privacy Officer, 22/FL. Dorset House, 979 Kings Road, Quarry Bay, Hong Kong. If you indicate that you do not wish to receive these, we will not contact you further for these purposes. We will make reasonable efforts to service your request in a timely manner. Subject to section 12, your election not to receive newsletters or promotional and marketing correspondence from us will not (a) preclude us from corresponding with you by email or otherwise, regarding your existing or past relationship with us, (b) preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your Personal Information in the course of maintaining and improving our database and the Site; or (c) preclude us from using your Personal Information otherwise in accordance with this Privacy Policy.

We will endeavour to take all reasonable steps to ensure your Personal Information is kept confidential and secure, and to take appropriate technical and organizational measures to prevent unlawful or accidental destruction, accidental loss, unauthorized disclosure or access or other unlawful forms of processing. We are particularly mindful to ensure appropriate protection and security of our Information Systems. Specific tools allowing us to detect security breaches have been implemented. The implementation of such tools may incidentally entail access by our security services to personal data. This data will be collected and processed for the exclusive purpose of managing the security breach and, in accordance with the applicable data protection regulations.

For users of the Site, however, please note that due to the open nature of the Internet, we cannot guarantee that any of your Personal Information stored in our servers, or transmitted to or from a user, will be free from unauthorized access, and we disclaim any liability for any theft or loss of, unauthorized access or damage to, or interception of any data or communications. By using the Site, you acknowledge that you understand and agree to assume these risks.

We will not rent, trade, distribute or sell any Personal Information that you give us to any third party referred to in section 7 above unless we receive your prior consent.

For users of the Site, please note that LVM may deposit “cookies” in your computer in order to identify you. Cookies are small data text files that are sent from a server computer during a browsing session. Cookies are typically stored on the computer’s hard drive and are used by web-sites to simulate a continuous connection to the site. Security measures have been employed to prevent unauthorized access to visitor data. However, visitors acknowledge that LVM does not control the transfer of data over telecommunication facilities including the Internet. Therefore, LVM will not be responsible for any breach of security or the unauthorized disclosure or use of any such data on the Internet. You may configure your browser to reject cookies. This may mean you may not be able to take full advantage of the services on the website.

Our Site contains areas where you can submit information to us (such as our registration service), and we also have features (such as cookies and performance tracking technology) that automatically collect information from the visitors to our Site. During the registration process, you must provide us with a password, your name, address and a valid email address. It is your responsibility to keep your password strictly confidential.

If any time you wish to change Personal Information that is inaccurate or out of date, or you want to know exactly what Personal Information we hold about you, please contact us using the contact details in section 15 below. If you wish to have your Personal Information deleted, please let us know in the same manner as referred to above and we will take reasonable steps to delete it unless we need to keep it for legal reasons.

Employee records are also subject to the Personal Data (Privacy) Ordinance and therefore this Privacy Policy applies to the handling of information about employees by LVM. For information about our practices relating to employee information please contact us directly.

Our privacy practices will be continuously assessed against new technologies, business practices and our customers’ needs. As we update and diversify our services, our Privacy Policy may evolve. LVM reserves the right to change its Privacy Policy at any time and notify you by posting an updated version of the policy on the website. The amended Privacy Policy will apply between us whether or not we have given you specific notice of any change. Please check this page or send your request in writing to the attention of the Privacy Officer, 22/FL. Dorset House, 979 Kings Road, Quarry Bay, Hong Kong for updates on our Privacy Policy periodically.