Imagination

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Imagination

Through Imagination, Louis Vuitton continues its audacious olfactory odyssey, in a wave of creativity revealing the infinite possibilities in each of us.

With Imagination, Master Perfumer Jacques Cavallier Belletrud explores the art of contrast through the unprecedented combination of amber and black tea. In order to strike a contemporary chord, he selected Ambrox, a molecule present in ambergris, as the starting point for his five-year-long creative process.

This exceptional material with lavish proportions is accentuated by a smoky black tea, illuminated with noble citrus, and energized with sizzling spices. Through his expert savoir-faire and eye for detail, the Master Perfumer balances a perfect accord from some of nature's most precious offerings.

For five years, I dreamt of revealing the beauty of ambergris and expressing the quintessence of its amber note in a contemporary way. Jacques Cavallier Belletrud