As part of the Louis Vuitton for UNICEF partnership, the Maison presents a new collection of Silver Lockit bracelets, showcased by House Ambassador Chloë Grace Moretz.
The Silver Lockit bracelets are revisited with a fresh design featuring the signature LV padlock and eye-catching beads in sterling silver and black titanium.
Evoking the spirit of giving and in support of Louis Vuitton's partnership with UNICEF, the revisited Silver Lockit bracelets are showcased by House Ambassador Chloë Grace Moretz in the new campaign.
With the #MAKEAPROMISE campaign, Louis Vuitton contributes to UNICEF’s work of bringing life-saving support to vulnerable children around the world. Since the launch of the partnership in 2016, the sale of the Silver Lockit collections has helped the Maison raise over $20 million for UNICEF, with new versions of the bracelet launched annually.
WHAT IS THE AIM OF THE “LOUIS VUITTON FOR UNICEF” CAMPAIGN?
Louis Vuitton is committed to help provide care and protection to the world’s most vulnerable children exposed to conflicts, diseases, natural disasters and other issues that threaten their safety and well-being. Launched in 2016, Louis Vuitton has made a promise to help these children through it's ongoing partnership with UNICEF.
WHY HAS LOUIS VUITTON CHOSEN TO SUPPORT UNICEF AND ITS FOCUS ON CHILDREN?
Louis Vuitton is a House that treasures its past, while embracing the future. Louis Vuitton has always been a family business, transmitting values from generation to generation. Over the course of many years, we have naturally come to the wish to support children worldwide. We would like to provide help and care to those who are in urgent need.
HOW DOES LOUIS VUITTON HELP CHILDREN WITHIN THE UNICEF PARTNERSHIP?
Together with employees and customers, Louis Vuitton is building a community of supporters and actively raising funds throughout the year for children caught up in humanitarian crises. Louis Vuitton has specially designed products for this purpose and organizes fundraising activities through ad-hoc events (internally and externally). We will use our assets to communicate and raise awareness worldwide. Funds raised through this campaign will be donated to UNICEF to help children in urgent need.
HOW CAN I GET INVOLVED?
The Silver Lockit jewellery collection has been specially designed and created by Louis Vuitton for this ongoing campaign, with new collections released annually. We see the Silver Lockit as a symbol of commitment and protection. It is a token of our promise to help children and we hope you will share this promise with us. You can get involved by either:
- purchasing this Silver Lockit (pendant or bracelet): for each sale, Louis Vuitton will donate $100 to UNICEF or
- making a direct donation to UNICEF at https://support.unicef.org/lvforunicef or
- sharing your support on social media and encouraging your friends to #MAKEAPROMISE by donating to UNICEF
WHAT CAN A $100 DONATION TO UNICEF ACCOMPLISH?
With $100, you can help UNICEF provide the range of support needed which can include the following:
- 3 First Aid kits with essential medical supplies to heal and protect children against infections,
- 12 fleece blankets to keep babies and children warm in emergency situations,
- 22 life-saving mosquito nets to help protect children and their families them from malaria.
CAN I GET A TAX REFUND FOR THE DONATION?
Louis Vuitton is not entitled to operate a tax refund for the sales of the charity product. However, if you make a direct donation to UNICEF, depending on the country you operate from and on the local tax legislation, you may receive a tax deduction for the donation you made.
HOW CAN I LEARN MORE ABOUT UNICEF'S WORK?
UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, UNICEF does whatever it takes to help children survive, thrive, and fulfill their potential, from early childhood through adolescence. Funds raised by Louis Vuitton will help enable UNICEF to bring support and assistance to at least tens of thousands of children affected by natural disasters, conflicts and diseases. To learn more about the LOUIS VUITTON for UNICEF initiatives, please visit the partnership website at https://www.unicef.org/partnerships/louis-vuitton