Fashion Eye Normandie by Jean Moral

When he produced his first photographs of the Normandie for Harper’s Bazaar during the winter of 1934–1935, Morel could not have predicted that his career would become so closely linked to the famous ship. The young photographer was a popular reporter whose photographs expressed France’s sense of freedom and carefree spirit during the interwar period. First recruited by the famous American fashion magazine in 1934, he was on the maiden voyage of the Normandie as well as on another voyage in 1939 for a report funded by the Compagnie Generale Transatlantique and published in the brand-new Match magazine.

Each book in Louis Vuitton’s Fashion Eye series reveals a country, a region, a city, or a destination through the gaze of a fashion photographer. Title after title, a broad compendium of perspectives emerges, one that shifts with the destinations, including urban panoramas and natural landscapes, scenes of local life, and more contemplative work. Fashion Eye gives rise to an unprecedented dialogue between emerging talents, seasoned photographers, and fashion photography legends.